Connected TV Sets To Hit 876 Million Milestone By 2020 13 August 2015
The number of TV sets connected to the online video on demand streaming services will reach 876 million by 2020, up from 105 million at end-2010 and the 415 million expected at end-2015, according to a new report from Digital … Continue reading
Better Than Ever, the IBC2015 Conference Examines ‘The Future of Media in an Age of Disruption’ 13 August 2015
The IBC Conference is an unrivaled global destination for networking, discussion and debate, presenting a mix of visionary keynotes, panel discussions and master classes with the most influential thought-leaders and innovators in their fields. With the rapid convergence of … Continue reading
OTT Churn Rises As Consumers Switch And Sample 13 August 2015
Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT video services are dealing with churn, too. Big-time. About 85% of U.S. broadband households subscribe to an OTT service, and in … Continue reading
UK Comms Spending Finally Rises, But There’s Trouble in Paradise 13 August 2015
After years of recession-era realities hamstringing household budgets, spending on communications services has bounced back in the UK, rising for the first time in more than five years. The spending areas of choice? Broadband and pay TV. But a … Continue reading
Canadian Cord-Cutting 6 Times Faster This Year Than Last 13 August 2015
Canadian TV providers are losing customers six times faster this year than they did last year, according to new research from Ottawa-based Boon Dog Professional Services. The research firm’s latest study on TV subscribers found the country’s publicly-traded broadcasters … Continue reading
See It Through: Video Completion Rate Top Priority For Advertisers 13 August 2015
Videology has found that view through rate is now the priority for UK advertisers when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in the second quarter 2015, 50% of UK advertisers are choosing … Continue reading
CBS Says Millennials Love TV. It Just Couldn’t Find Them. 12 August 2015
CBS took a break from showcasing its upcoming fall shows on Monday to the nation’s television critics in Beverly Hills to poke holes in what it described as the “myths” surrounding TV — mostly, that millennials aren’t watching TV. The network’s chief … Continue reading
The Real YouTube: Report Unlocks Social Video Trends 12 August 2015
While video is an increasingly fundamental facet of all social media platforms, there has so far been scant analysis of how different types of video find different levels of success according to the platform. This has particular significance for brands … Continue reading
Anti-Bingeing But Not Anti-TV Viewer: In A Glut TV Age 12 August 2015
Media consumption seems to be moving at an ever faster pace, especially when one considers bingeing. But maybe faster isn’t always better. Hulu, perhaps the closest wannabe-Netflix competitor, is going to release episodes of its original TV series one … Continue reading
OTT: Friend or Foe to Pay TV? Study Suggests Friend 12 August 2015
The latest research from Horowitz Research’s Multiplatform Content & Services report shows that over-the-top video on demand streaming services remain a complement to, not a replacement for, traditional pay TV: 40% of Internet users have multichannel and an OTT SVOD … Continue reading
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