HBO Now Gained Between 1M and 2M Subs 03 August 2015
HBO Now, the direct-to-consumer over-the-top app launched earlier this year, has between 970,000 and 1.9 million subs, according to one Wall Street analyst. Looking to pierce the secrecy surrounding the recent launch of direct-to-consumer over-the-top video apps launched by … Continue reading
Online Video Companies Quest For The Holy Grail Of Personalized Content 03 August 2015
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but … Continue reading
The Pay TV scam That’s Hiding In Plain Sight 03 August 2015
VOD Services like Netflix are driving U.S. households to cut the cord at an unprecedented rate, and studies suggest that impressive rate won’t be slowing anytime soon. The unbreakable bundles, poor customer service and high cost of pay TV … Continue reading
Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy 03 August 2015
With Paramount Pictures and AMC Theaters looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to … Continue reading
Data Isn’t Everything As Retailer Looks At Big Picture, Says Amazon Studios Chief 03 August 2015
When it comes to the rapidly expanding TV and movies division of Seattle-based retailer Amazon, you might expect the company that religiously studies customer order histories, when and how people buy, what they’re buying and a slew of other … Continue reading
Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015
Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. … Continue reading
OTT Services Show High Churn Rates, Finds Parks Associates 31 July 2015
Churn rates for over-the-top video services are high, says market research company Parks Associates. This shows that U.S. households are experimenting with their options, Parks concludes. According to Parks research, 4 percent of U.S. broadband households have cancelled their … Continue reading
Majority of English TV viewers engage with second screen 31 July 2015
More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, … Continue reading
Time Watching Videos Online Will Rise To An Hour A Day 31 July 2015
People around the world will be spending an average of almost an hour a day watching online video by the end of next year, and more than half of that will be spent on a mobile device, according to … Continue reading
A TV Behemoth Is Born: The Extraordinary Numbers Behind The AT&T-DIRECTV Mega Deal 31 July 2015
After months of deliberation, the Federal Communications Commission last week formally approved AT&T’s purchase of DIRECTV. Not surprisingly the two companies have wasted no time since then in completing the $49bn deal – which means the US is now host … Continue reading
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