HBO Now ‘Surpassing Expectations’, International OTT Launches Due Soon 07 August 2015
Subscriber satisfaction for HBO’s US over-the-top service, HBO Now, have surpassed expectations with announcements about new country launches likely to follow “in the near future”, according to HBO CEO Richard Plepler. Speaking on the second quarter earnings call of HBO … Continue reading
A Plea To James Murdoch – Go After Netflix And Save Pay TV 07 August 2015
One month into his new job as chief executive of 21st Century Fox, James Murdoch is already under pressure to ensure the world’s biggest pay TV company competes more aggressively with streaming video powerhouse Netflix. Murdoch has been politely … Continue reading
OTT Boom: Streaming Companies Plot Asia Expansion 07 August 2015
Turn the clock back to four or five years ago and one of the buzz phrases at marketing conferences was ‘TV is dead’, with experts looking at the wider implications this would have for the advertising industry. While this … Continue reading
Two-Thirds Of UK’s Netflix And Amazon Users Don’t Watch Their Original Shows 07 August 2015
Two-thirds of online TV subscribers in the UK say they don’t watch original shows such as House of Cards or Transparent that have cost their providers millions to commission. The two biggest online video on demand streaming services in the … Continue reading
The Next Cord-Cutters? The Networks 07 August 2015
The networks and studios are all on-board with this digital thing, and brushing off the old scenarios, repainted for a different age. The other day, David Zaslav, CEO of Discovery Communications, noted Discovery could put all of its content on … Continue reading
Content Personalization: A Secret Driver of the Over-The-Top Revolution 06 August 2015
It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of this year, CBS All Access has … Continue reading
95% of OTT Subs Unwilling To Let Advertisers Near Their Data 06 August 2015
95% of consumers using catch up OTT video services are unwilling to allow media companies to share their personal data with a third party, according to the findings of the KPMG Media Tracker. The survey of 1,500 households revealed … Continue reading
Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network 06 August 2015
Two weeks after becoming the first VOD network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its “Always On” service, … Continue reading
‘Scandal’ & ‘Grey’s Anatomy’ Among Those ABC Shows Fueled By VOD Viewing 06 August 2015
Tablet and VOD viewing continues to beef up ratings for TV series, particularly when folded into live+same day viewing and four-week old DVR ratings. That was one of the takeaways from ABC’s luncheon panel “Videobiquity” on multiplatform viewing, and … Continue reading
USA Creates Special VOD Ads Starring Characters From the Show You’re Watching 06 August 2015
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season’s most ambitious moves yet. As the comedy … Continue reading
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