Streaming constitutes 28% of all US viewing 09 July 2015

  More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts … Continue reading

DVR – the key for next generation OTT TV is in the clouds 08 July 2015

  With the growth of OTT TV platforms, multiple screen viewing and cord cutting catching on in the U.S., it is unsurprising that what matters in the world of video, TV and advertisers is converging.  For instance, in a recent … Continue reading

How To Stop A Binge: Study Shows Viewing Pitfalls 08 July 2015

Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a … Continue reading

UK television advertising booms despite digital rise 08 July 2015

  If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading

Popcorn Time: ‘We’re being made an easy scapegoat for explosion in movie streaming piracy’ 08 July 2015

  Popcorn Time, a service commonly known as the “Netflix for Pirates” that allows users to stream pirated content without physically downloading the video file, is now being blamed for the sharp increase in movie piracy by many countries. According … Continue reading

Australians flock to on-demand streaming 08 July 2015

Around 2 million Australians were using paid movie and TV streaming services like Netflix and Stan at the end of June, according to research. This is up from 315,000 subscriptions at the end of December 2014, with new services, free … Continue reading

The New World of Broadcasting 07 July 2015

What is “broadcasting”? There was a time, decades ago, when broadcasting was simple: You got a license from the government, built a transmission facility and flung as much power into the ether as you were allowed. Then came cable TV … Continue reading

SVOD subs churn at faster rate than pay-TV customers 07 July 2015

  While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what … Continue reading

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