Get comprehensive information on the 10 best OTT platforms in 2024, their benefits, pros, cons, pricing, and more. Must-read blog, if you are planning to start your own video streaming service. Continue reading
Are you searching for the best OTT platform provider to launch your on-demand video streaming service?
You are on the right blog. Here, we will provide you with comprehensive information on the Top 10 OTT platforms in 2025 to trust upon, their benefits, pros, cons, pricing, and more.
We understand how daunting it is to start a streaming service from scratch, especially when you are not a technical person, hence we intend to help you choose the right OTT platform provider for your streaming business.
With the penetration of high-speed internet facilities and smart devices like Mobiles and Smart TVs, the demand for streaming services is increasing exponentially.
The OTT market is experiencing significant growth and potential, driven by consumer demand for flexible and on-demand media services. Statistical insights indicate that the market’s projected expansion includes substantial revenue projections, with the global Video Streaming market revenue expected to reach $429.40 billion by 2029. The growing adoption of OTT platforms across global regions underscores its importance in the modern media landscape.
Moreover, factors like lower subscription costs, flexibility in packages, on-the-go viewing experience, availability of content on a wide range of devices, and a variety of genres to explore, are the main reasons OTT streaming services are rising year by year.
Today more than 60% of users worldwide have one or more OTT streaming services to watch their favorite content online.
Suppose you are a filmmaker/movie producer/content distributor, looking forward to building a secure video streaming business. In that case, you can start with on-demand video streaming services for a fixed price.
You can also use the OTT technology to deliver video content as a monthly subscription if you’re into teaching or the fitness industry.
The market opportunity to earn money using OTT streaming services is plenty. Dive in and explore the OTT world, but with a trustworthy and reliable streaming platform provider.
OTT or ‘over the top’ is a form of media distribution that uses the internet to stream audio/video content bypassing traditional methods like cable or satellite television to an audience.
An OTT streaming platform or service is a website or app that offers streaming content to viewers who can access their favorite programs and movies by paying a fee. These services are accessible on all sorts of internet-enabled devices, including smart TVs, gaming consoles, laptops, desktops, smartphones, and tablets.
Video-on-Demand and live video streaming are part of the OTT delivery model because to watch such content, one just has to have access to the internet instead of relying on traditional services like cable TV or satellite. So, while OTT refers to the content distribution model, VoD stands for the content consumption model.
OTT platforms work by using the internet to deliver video content to users. Here’s a step-by-step explanation of the process:
Content Creation: Content creators produce and upload their video content to the OTT platform.
Content Management: The OTT platform manages and organizes the content, making it easily searchable and accessible to users.
User Subscription: Users subscribe to the OTT platform, either through a monthly or annual fee, or through a one-time payment.
Content Delivery: The OTT platform delivers the content to the user’s device, using the internet as the medium.
Playback: The user can then play back the content on their device, using the OTT platform’s app or website.
This seamless process ensures that users can enjoy their favorite video content anytime, anywhere, while content creators can reach a wider audience without the limitations of traditional broadcasting methods.
Using an OTT platform offers several benefits to content creators and users alike. Some of the key benefits include:
Increased Reach: OTT platforms allow content creators to reach a global audience, without the need for traditional broadcasting infrastructure.
Personalization: OTT platforms provide users with a personalized viewing experience, allowing them to watch content on-demand and at their own pace.
Cost-Effectiveness: OTT platforms are often more cost-effective than traditional broadcasting methods, as they eliminate the need for expensive infrastructure and equipment.
Flexibility: OTT platforms allow content creators to experiment with different formats and genres, without the constraints of traditional broadcasting schedules.
Data Analysis: OTT platforms provide content creators with valuable data and insights on user behavior and viewing habits, allowing them to refine their content and marketing strategies.
These benefits make OTT platforms an attractive option for both content creators looking to expand their reach and users seeking a more flexible and personalized viewing experience.
Choosing a reliable OTT platform provider for videos hosting and streaming is an extensively researched decision incorporating all the factors involved such as setup costs, content type, maintenance, multi-app support, and much more.
OTT services offer flexibility and diversity in content delivery, with benefits such as ad-supported content and subscription models, making them an attractive option for businesses aiming to reach a broader audience.
To ease up the process here are factors that must be considered while choosing an OTT streaming platform.
The development and architecture cost is one of the most significant factors that must align with your business and budget goals. We recommend that before making a purchase, you must carefully evaluate the pricing structure of the OTT services.
As your audience develops and your content library grows, scalability becomes increasingly important. Make sure the OTT streaming platform can handle more users and content without sacrificing performance.
UI/UX is the most important factor determining the success of any online video streaming business. Users today want a seamless streaming experience and all successful platforms are extremely tailored to meet these requirements.
Hence, while selecting the OTT platform provider for your videos, always make sure that it offers multiple customizable templates, themes, and branding options.
The Internet today has become a hub of piracy with content being stolen every day. This results in copyright violations and not to mention, losses to everyone involved in the industry.
Evaluate the OTT platform’s security features, including secure video hosting, content encryption, access control, and digital rights management (DRM) capabilities. Robust security measures not only protect your content but also build trust with your audience.
Running an OTT video service is a dynamic process where everything happens in real-time. Just like every software, glitches and bugs sometimes creep in. It is therefore extremely important to have a robust customer support infrastructure that can minimize downtime and the scope of streaming errors.
Developing and deploying an OTT app requires a comprehensive approach that takes into account the technical, creative, and business aspects of the platform. Here are some key considerations:
Platform Selection: Choose a suitable OTT platform that meets your content and business needs.
App Development: Develop a user-friendly and feature-rich app that provides a seamless viewing experience.
Content Integration: Integrate your content into the app, ensuring that it is easily searchable and accessible to users.
Testing and Quality Assurance: Test the app thoroughly to ensure that it is stable, secure, and free of bugs.
Deployment: Deploy the app on various platforms, including Apple TV, Android TV, and mobile devices.
By following these steps, you can create a robust OTT app that delivers high-quality streaming services to your audience, enhancing their viewing experience and driving engagement.
Creating a custom OTT app for Apple TV and other devices requires a deep understanding of the technical and design requirements of each platform. Here are some key considerations:
Apple TV: Develop an app that is optimized for Apple TV’s unique features, such as Siri remote and tvOS.
Android TV: Develop an app that is optimized for Android TV’s unique features, such as voice search and Google Assistant.
Mobile Devices: Develop an app that is optimized for mobile devices, taking into account factors such as screen size, resolution, and touch controls.
Cross-Platform Development: Use cross-platform development tools and frameworks to develop an app that can run on multiple platforms, including Apple TV, Android TV, and mobile devices.
Design and User Experience: Design an app that provides a seamless and intuitive user experience, regardless of the device or platform.
By focusing on these considerations, you can create a custom OTT app that delivers a consistent and high-quality viewing experience across multiple platforms, ensuring that your content reaches a wider audience.
For more information on OTT streaming statistics, read our blog here.
Here’s a curated list of the best OTT platforms, using which you can build your own video streaming service in 2025.
The list is rated by industry experts and involves a detailed comparison of key OTT parameters like the platform’s built-in features, performance, reliability, and pricing.
Muvi One is a leading, end-to-end cloud OTT platform provider, allowing you to launch video/audio streaming services instantly.
Tools for managing live streams, including monetization options and audience engagement features
Muvi has multiple pricing tiers for organizations with different sizes and budgets:
Not sure about the pricing plans? Take a 14-day free trial. No Credit Card required.
Wowza is a video streaming service designed to build powerful and responsive video streaming services. Comes with a suite of features, video-on-demand, live video streaming, etc. It offers easy-to-use developer tools for hassle-free channel building including cloud video streaming APIs, SDKs, etc.
Vimeo is one of the best OTT platforms for content creators with an easy-to-use interface and advanced video editing tools. Vimeo is a good fit for small to large organizations and also offers access to mobile SDKs and Vimeo’s API.
Kaltura is an open-source OTT platform provider that allows developers to build flexible streaming services through on-demand videos and live streaming. Highly recommended for creating eLearning services as the platform supports live webcasting and real-time conferencing.
Want to compare Kaltura vs MuviOne? Check here
Brightcove is one of the top OTT platforms offering a well-equipped video hosting suite including video-on-demand technology, cloud encoding & transcoding, and live streaming solutions.
No direct pricing plans. Request for a customized quote to Brightcove’s Sales team.
Uscreen is one of the best OTT platforms for video distribution and monetization online. Using Uscreen, creators can build a world-class video streaming platform and stream videos for a profitable subscription business.
Another leading OTT platform provider, Vplayed’s 100 percent customizable solution comes with 500+ powerful streaming features that ensure a fully functional and responsive OTT platform creation. Catering to all types of audiences such as entertainment, broadcast, education, and much more, VPlayed boasts a long list of satisfied customers who are running their business on the platform.
VPlayed offers quote-based pricing plans. Please request a quote by filling out the inquiry form on their website.
IBM Watson Media is a worthy competitor in the list of best OTT platforms. Streaming over 2 million live events, Watson Media is one of the leaders in the industry offering enterprise video streaming, content delivery network, and OTT video management.
Dacast is among the TOP 10 OTT platform providers that offer a professional video streaming service inclusive of everything OTT – video hosting, distribution, monetization, broadcasting end-to-end live streaming, and Analytics.
JW Player is also featured in the list of TOP 10 OTT platform providers. JW Player allows video-driven companies/individuals to maximize their revenue flow by offering an end-to-end robust video streaming solution with flexible monetization features.
No direct pricing plans are available. Contact the sales team for quote-based pricing.
Muvi One ranks #1 among the Top 10 OTT platform providers worldwide. Trusted by brands like Sony, Philips, and Intel, Muvi One has emerged as a leading player in the video streaming niche.
If you are a content creator and want to build your white-label video streaming platform like Netflix or Disney+, we would recommend you take advantage of Muvi One’s 14-day Free Trial and test out all the features of our enterprise-grade OTT platform. Sign up now!!!!!!
Written by: Richi Milan
Richi is a passionate content marketing enthusiast with hands-on experience in strategizing and creating compelling content. Currently, working with world's best OTT platform provider - Muvi. Dive-in and explore the OTT-verse with Richi!!
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