Accelerated by the pandemic, many organizations have adopted a video-only solution for their businesses. From launching fitness/training websites and apps to monetizing education content, businesses are now experimenting with new use cases in the VoD sector. Statista has predicted the number of users in the Video-on-Demand segment to reach 2,218.2m users by 2025.
So, are you ready to jump in on the VoD bandwagon? In this blog, we are going to talk about how to launch a professional white label VoD platform in 7 simple steps with zero coding knowledge.
What is VOD Streaming?
VoD or video-on-demand is a way of consuming video that is chosen by the viewers from a repository at any time, anywhere, and on any device, according to their preferences. VoD highlights the concept of watching videos based on the demands of the user as opposed to watching scheduled content on linear TV.
Simply put, VoD allows users to
- Watch content at any time – be it while traveling, cooking, or doing daily chores
- Watch whichever content they want – as opposed to consuming content on TV that is already scheduled and you have to watch whichever show is being broadcasted at that given point in time
- Control watching patterns through media controls – viewers can, pause, play, rewind, fast forward, and have complete control of how they are watching content
What is a VoD Platform?
A video-on-demand platform is a solution that specifically delivers on-demand video content over the internet that can be streamed by its users. Viewers can choose particular video content from an online catalog through a website, mobile app, or a connected TV and stream.
Streaming services like Netflix, Amazon Prime Video, Hulu, and Disney+ are prime examples of businesses that use this method.
In addition to providing access to video content for entertainment purposes, many B2B companies and educational institutions use a VoD platform to share content libraries for varied purposes like employee training, product demos, online lectures, remote learning, etc.
For more information on VoD platforms, read our blog Comparing the Top 5 Video On Demand Platforms for 2021
Is VOD the same as OTT?
The terms ‘VoD’ and ‘OTT’ often overlap. Well, OTT or Over the Top is how media content is delivered, that is, via the internet without the intervention of traditional cable or satellite services. VoD, on the other hand, is just a part of OTT- it is how the content is consumed by viewers. Any content that starts when you push the play button is VoD. For example, Netflix, YouTube, and Facebook Watch fall into the VoD category.
So, while OTT refers to the content distribution model, VoD stands for the content consumption model.
How do I Create a VoD Platform?
Before launching a VoD streaming platform, you must decide what kind of content you want to showcase. Are you keen on building a hard-core entertainment platform or would you rather invest in a niche like fitness, travel, or even magic tricks? For the record, eLearning, eSports, Yoga, and Lifestyle are the most popular streaming niches today. Building a dedicated streaming service around these niches can easily find you a good volume of paying subscribers.
After determining the kind of content you want to showcase, you have to decide on marketing and distribution strategies. Ask yourself the following questions:
- Which genre(s) of content will my VoD platform offer?
- Who is my target audience?
- What is my budget?
- Should I opt only for a VoD website or create VoD apps for connected TVs, smartphones, and tablets?
- How will I monetize my content?
Having a clearly defined strategy aids in streamlining the process of building a VoD platform from scratch. Once you define your overall strategy, you will land on the next and final step of execution- launching your VoD streaming platform.
Muvi offers fully-featured, customizable VoD streaming apps & websites for every streaming niche you want to work on at zero upfront investment.
How to Launch your VOD Platform: Step-by-Step Guide
Once you’ve decided on the kind of content you want to create, it’s time to execute the plan. So, let us move on and discuss how to build your VoD platform instantly.
1. Choose a Professional VoD Service Provider
The first step towards building your white label VoD platform is to choose a professional video hosting solution. Opting for free video hosting sites like YouTube would be fairly light on your pocket but these B2C video hosting websites cannot help you in creating your brand name in the long run. Also, such platforms contain complex guidelines and policies, which, if you fail to adhere to, would result in the demonetization of your video.
You would require a professional online video platform like Muvi to help promote your brand name, market and monetize your VoD content. Features like white label video streaming service, adaptive bitrate streaming, bulk upload, cloud transcoding, DRM, etc. are features only an enterprise-grade OVP will give you.
2. Sign up with Muvi
All the above-mentioned features are already pre-built in our enterprise-grade VoD solution and you just have to sign up to our OVP to build a customized video-on-demand platform. Once the account setup is done, your online store will be created within no time and you can preview your website instantly.
3. Upgrade with a Favourable Monthly Plan
Muvi offers competitive pricing policies with respect to your VoD platform requirements. You can choose your favorite monthly plan from Muvi Standard, Muvi Professional, or Muvi Enterprise depending on the integrations and customizations you want. Apart from the above, if you are looking for premium consulting services that involve project management and proactive monitoring, we have a special deal for you – Muvi Ultimate package (a custom-made plan for the privileged customers).
4. Select a Template for Website
The first step towards launching your video streaming website is to select a template from our stunning repertoire. For that you need to log in to Muvi Dashboard or the CMS menu and then go to Website –>Templates –>Manage Template.
After selecting the template, you can preview it and, if it suits your aesthetic sense, you can deploy it for your video streaming website. After you have chosen the template, you can add your logo, images, titles, etc. for personalization.
With the help of our advanced visual designer, you can easily incorporate endless customizations into the front-end and improve the UI of your website. All this without using a single line of code!
For more information about UX/UI features for streaming apps, read our blog Essential UX/UI Features for OTT Apps
5. Upload Videos
Once you have finalized your template, you are one step closer to launching your video streaming platform. It is now time to add/upload video content. You can do this by simply clicking on the “Add Content” button on your Muvi Dashboard and submit basic information like Content Name, Content Category, Description, Release date, and other details to initiate the uploading process.
We recommend adding exclusive and original content, which is not available on any other streaming platform, to keep your viewers busy.
6. Monetize Videos
After uploading your videos is complete, you would have to monetize your videos for earning revenue. Using Muvi’s platform you can choose from a range of content monetization models like SVoD, TVoD, or AVoD. You could also take advantage of donation monetization or coupons. Just go to “Monetization” –> “Settings” and select the checkboxes for different monetization plans under “Monetization Model” and click on “Update”. The process is that simple.
7. Go Live!
All the above-mentioned steps can be executed in less than an hour and your dream of launching a video-on-demand platform will come true.
We are hopeful that you have got a fair understanding of building your VoD platform. If you are planning to launch a multi-device white label VoD streaming platform but still on the fence deciding which video streaming service provider should you choose, we would urge you to consider Muvi. Our end-to-end, fully-featured OTT solution will surely check all your boxes and turn your VoD platform dream into a reality. Any hiccups on the way will be dealt by our professional support team working 24X7.
We’d love to set you up for a 14-Day Free Trial to take advantage of our feature-rich OTT platform!