Roku to launch an OTT Advertising Measurement Service 19 January 2018
Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a … Continue reading
Apple Music grows despite drop in streaming music payment rates 18 January 2018
According to a report, with the increase in streaming consumption, the per-stream rate has been dropping each year and 2017 is no exception. The data is restricted to the calendar year 2017 and represents a mid-sized indie label with an … Continue reading
AsiaSat announces OTT service 18 January 2018
Recognizing the demand for next-generation distribution of broadcast content, leading Satellite Operator AsiaSat which currently airs more than 600 channels catering to 800 million homes has announced an IP-based delivery solution and (over-the-top) OTT service. AsiaSat is all set to … Continue reading
VOXI offers free data for Netflix and Apple Music 18 January 2018
VOXI, as part of its SIM-only deal, is offering free video and music data passes for six months. The deal is only meant for user aged 25 or below. The Music Pass which costs £5 a month can be used … Continue reading
Amazon Fire TV to have live programming for Prime Video channels 18 January 2018
Amazon has released an update on its Fire TV devices labeled “ Channel Guide” and “On Now”, both of which focuses on live television programming for Prime Video channels. Although the features have been a part of the Fire TV … Continue reading
Airtel postpaid customers get 1-year Free Amazon Prime Membership 17 January 2018
Amazon.com Inc. and Indian telecom giant Bharti Airtel have collaborated to provide free one-year subscription of Prime services to postpaid customers of Airtel. Customers of Airtel V-Fiber broadband can also avail the subscription. The partnership is sort of a strategic … Continue reading
Amazon Alexa transforms Radisson Studio room into Smart room 17 January 2018
Hotel Park Inn by Radisson IP Extension has announced the launch of six voice-enabled studio rooms which have Amazon’s AI-powered Echo Dot devices installed. These rooms are touted to be “world’s first hotel rooms to have a complete automation of … Continue reading
Amazon Prime Music strikes content deal with Zee Music 17 January 2018
After hinting the launch of Prime Music in India for months, Amazon has formally announced its partnership with Zee Music. However, the exact date of launch for the streaming service and the financial aspect of the deal is under wrap. … Continue reading
Sun Direct offers free membership to its video-on-demand platform Sun NXT 17 January 2018
Amidst the consolidations and shutdowns, Sun Direct, in its quest to hold on to its subscriber base, has announced free membership of its (video-on-demand) VOD platform Sun NXT. Sun Direct which has a strong subscriber base in the South, has … Continue reading
HTML5 Player and its role in media distribution 16 January 2018
Nowadays almost every business relies on video content to market their product or services. A video player can only be called a good one if it has features such as live streaming support, responsive platform, reporting and analytics, ad blocking … Continue reading
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