25% Of Consumers Are Watching Paid-OTT Services 21 January 2016
Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times … Continue reading
Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016
The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak … Continue reading
Netflix Ends 2015 With 2,728,000 Australians Subscribers 20 January 2016
After launching in March, Netflix expanded fast: its reach expanded by an average 30% per month from April to September. Throughout this period of rapid growth, Roy Morgan released each new month-by-month result to chart the Subscription VOD service’s dramatic … Continue reading
Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016
NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading
Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016
Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading
What Will Drive VOD In India In 2016? 20 January 2016
The market today for Video On Demand is huge and always expanding. In fact, the boost to the potential for online content viewing comes from factors such as widespread Smartphone penetration, launch of better connectivity options and demand for variety … Continue reading
UK Millennials Pose Real Threat To Pay-TV 19 January 2016
In LEK’s analysis — its first in-depth analysis of millennials’ life stages from living with their parents to starting their own families — the research firm found that one of the most important challenges comes from millennials’ planned reduction in … Continue reading
Apps Driving OTT Over Cable 19 January 2016
Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be … Continue reading
Hollywood On The Offensive As EU Questions Geo-Blocks 19 January 2016
Regulators sent the companies a so-called statement of objections last year, attacking industry contracts that prevent people viewing movies and TV programs outside the country in which they are sold. Walt Disney Co., Time Warner Inc.’s Warner Brothers unit, Comcast … Continue reading
Analysis of Millennials Highlights Major Threat to Traditional TV 18 January 2016
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend … Continue reading
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