The Golden Era Of Streaming : Why Streaming Will Help The Movie Audience, Not Ruin It 01 October 2015

  It is not really hard to understand that every generation is scared of new technology to a certain extent, and there are plenty who worry that our online-focused world is the death of the sometimes communal experience of film. The … Continue reading

The New Roku App From Muvi Studio Is Now Available For Download! 30 September 2015

  New York, 30th September, 2015 – Muvi, a leading Cloud based Video Streaming Platform by New York-based tech firm Muvi LLC, has announced the release of its Roku App for its clients. With the launch of its Roku app and … Continue reading

Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future 30 September 2015

  There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” … Continue reading

Comcast Launches VOD Service Watchable But Can Web Video Help Save Cable TV Today? 30 September 2015

  Americans are steadily watching less TV, with the decline particularly pronounced among teens and young adults who have grown up watching billions of YouTube videos. And cord-cutting storm clouds are already clapping thunder over the TV biz. So what’s a mammoth cable TV … Continue reading

ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading

Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015

  The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading

Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015

Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading

Chromecast Will Change The Way VOD Services Are Viewed In India 29 September 2015

  Tabloids are abuzz with the upcoming Google Nexus event but there’s something even bigger coming up. Launch of the new Chromecast device! There has been a lot of talk in the past about people cutting the cable cord and … Continue reading

Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015

  Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading