Programmatic Advertising On The Rise Across Europe 17 September 2015
Revenue across Europe from online video on demand jumped from €22 million in 2012 to €375 million in 2015 according to a new study by HIS and SpotX. Furthermore, IHS forecasts that €2 billion (which is over half of … Continue reading
How The Internet Is Pushing Back The Frontiers Of TV Industry In Hong Kong 17 September 2015
In recent months, the Hong Kong TV market has seen a lot of breaking news. LeTV announced a new TV rights deal with the English Premier League, US online video on demand streaming service Netflix said it will come to Hong … Continue reading
Time With Mobile Apps Now Beats TV As Apps Become The New Networks 17 September 2015
TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines. All that is … Continue reading
OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up? 16 September 2015
On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The … Continue reading
NASA’s UHD TV Channel Will Stream 4K Images Of Future Missions 16 September 2015
The National Aeronautics and Space Administration (NASA) has announced that it will be launching its own 4K TV channel on Nov. 1. In a blog post, NASA revealed that its Marshall Space Flight Center in Huntsville, Alabama has struck … Continue reading
Apple TV Has Some Clear Advantages Over Its Key Rivals 16 September 2015
Apple CEO Tim Cook believes that the future of television is in apps. Following the announcement of the new and improved OTT platform Apple TV last week, it is reasonable to assume that he thinks he is right. The Apple TV is not … Continue reading
TV Everywhere Hits a Speed Bump, Struggles In the Second Quarter 16 September 2015
TV everywhere viewing is still on the upswing, but its growth rate fell off sharply in the second quarter amid ongoing authentication struggles and the lack of a major “tentpole” event, according to the Adobe Digital Index’s latest U.S. … Continue reading
Viacom Looking to Nab Cablevision Two-Faced on the State of TV Competition 16 September 2015
As Viacom continues to defend itself from allegations of violating antitrust law by tying “must-have” networks with ratings-challenged ones, the programmer is looking to stick it to its legal nemesis. In a letter to the judge, Viacom’s lawyer writes … Continue reading
Offline Streaming: The New Battlefield For VOD Services 16 September 2015
Netflix could not have been more clear when it was asked about introducing offline streaming at the end of 2014. “It’s never going to happen” was the definitive response from its director of corporate communications and technology Cliff Edwards. It was disappointing … Continue reading
Are Media Companies Charging Streaming Services Enough? 16 September 2015
In early August, lower than expected subscriber numbers at ESPN caused Disney to lower its forecast for cable operating income growth. We then witnessed almost $50 billion being wiped off the combined value of the biggest TV content producers, … Continue reading
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