6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015
In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your … Continue reading
Third Of Irish People Spend 20+ Hours Online, Says Survey 01 September 2015
More than a third of Irish people are spending over 20 hours online per week, according to a new survey. The research, from price comparison and switching website Switcher.ie, also found that a quarter of broadband users spend between … Continue reading
Streaming Is Gaining Traction In UAE 01 September 2015
Days of collecting DVDs, tapes and storing them in a cupboard are gone as the streaming services through the internet are gaining traction, apart from disrupting the traditional business models. Streaming has changed the consumer habits and is giving … Continue reading
Forget Cable Vs. Internet: The Real Winner Will Be Virtual Reality 01 September 2015
The current fretting over who will win the battle between cable and over-the-top on the internet (“OTT”) reminds me of the battle between Blu-Ray and DVDs; it was a battle between dinosaurs just before extinction, in the case of … Continue reading
Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
Apple Reportedly Exploring Producing Original TV Shows 01 September 2015
It’s currently unclear how large Apple’s ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company’s plans. One source says Apple wants to create development and production departments that … Continue reading
Connected TV Devices Reach Tipping Point 01 September 2015
Viewers who are only getting their video programming solely from pay-TV providers or (gasp) over the airwaves are now in the minority. According to The NPD Group, half of Internet-connected homes in the U.S. have a device that connects their … Continue reading
Choosing The Right CDN For Your Business 31 August 2015
Most organizations that stream a lot of video know the value of a content delivery network (CDN). But what is the most important feature for the most critical video content? It is the ability to stream to multiple screens … Continue reading
Over A Fifth Of Latin Americans Are Cord-Cutters, Cord-Nevers 31 August 2015
First spotted as a growing trend in the US, over two in ten Latin Americans are now cutting the cord, with 12% abandoning pay-TV for an OTT platform and 9% not subscribing to any traditional service but choosing a Netflix-like … Continue reading
Live Streaming In South Africa: The Content And Cost Game 31 August 2015
Local media and technology behemoth Naspers launched its video on demand service this week, pre-empting the arrival in South Africa of the international streaming service Netflix. Similarly, when Netflix comes to South Africa, slated for next year, the price … Continue reading
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