Half of U.S. Internet Homes Now Own A Connected TV Device, According to The NPD Group 27 August 2015
The CE industry reached a milestone in the second quarter with half of U.S. Internet homes now owning a Connected TV device. This includes connected TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers connected to … Continue reading
Don’t Be Fooled By This Metric, Pay-TV is Still in Deep Trouble 27 August 2015
With the advent of cord-cutting, cord-shaving, and OTT video services like Netflix and Amazon Prime Instant Video, television providers are in desperate need for some positive news. And with the latest data from Strategy Analytics, they may have it. Well, sort … Continue reading
Service Providers Must Deploy Robust OTT Platforms, Says Axinom CEO 27 August 2015
Let’s call it “seamless convergence” this time. Both the content providers and service providers are now realizing the true value of rolling out OTT technologies that can deliver on the promise of convergence. Everyone now have the opportunity to … Continue reading
Indie Film Marketer Gets Candid About VOD Release Strategies 27 August 2015
Windows in the Home Entertainment space continue to shrink. Just recently,Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical … Continue reading
Turkish Telecoms Face Increasing Triple-play Competition 26 August 2015
Fitch Ratings expects that increased focus on bundled services like online video on demand, within the Turkish telecoms market could lead to an increase in content costs, especially for live football broadcast rights. Expanding pay-TV services can help telecoms … Continue reading
Yahoo’s Most Vocal Investor Wants To Turn It In To A Video Streamer 26 August 2015
Hedge fund manager and influential shareholder Eric Jackson has a long and complicated history with Yahoo and its CEO, Marissa Mayer. Jackson has been an on-and-off shareholder in Yahoo since 2006, and during that time he has never shied … Continue reading
Cablevision First Pay TV Provider To Distribute CBS And Showtime Over-The-Top To Broadband Customers 26 August 2015
Following a similar move which saw it becoming the first internet service provider to distribute HBO NOW to its broadband customers, New York-area cable TV company Cablevision announced this morning that it will offer its internet customers the ability to subscribe to … Continue reading
Hulu Teams Up with Facebook’s LiveRail to Sell Ads Based on User Data 26 August 2015
Hulu’s ads are going “programmatic”: The Internet TV site is launching an invitation-only ad-buying marketplace powered by Facebook’s LiveRail, to let marketers target ads using data about who’s watching the video. According to Hulu, the new programmatic system will result … Continue reading
Children’s Programming Is The Next Front Line In The Streaming Battle 26 August 2015
Children’s programming might have just become the new front line in the subscription battle between Netflix, Amazon.com and other major video on demand streaming services to boost subscriber numbers. The services have gotten the most publicity from critically acclaimed … Continue reading
OTT & Smartphone Account For 40% Of Q2 Video Ad Views 26 August 2015
The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase. Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other … Continue reading
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