Muvi Over The Top (OTT)

Beyond The Buzz- Latest Insights From Muvi

Discovery+ tops 13 million subscribers in its first quarter 29 April 2021

  Discovery+ is making its way towards the top OTT players as it records 13 million subscribers by the end of its first quarter. Discovery+ CEO, David Zaslav even stated that this on-demand entertainment platform holds more than 15 million SVOD subscriptions when compared to other similar platforms. Speaking about Discovery+ reaching 13 million subscribers, …

Kids and Animation Content Viewership continues to grow in OTT platforms 09 April 2021

  As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from offline to online. While parents are distressed about screen time, they are also having an …

Disney Plus to launch in Korea 08 April 2021

  Disney Plus confirmed the news of their launch in Korea to engage with their local firms. The OTT player will focus on the creation of original content to raise the competitive standards. It is also in talks with the local firms to sign partnerships, however, the search is still in progress. The launch is …

71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021

  The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing …

Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021

  The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online streaming. Compared to April 2020 stats of 23 million user count, February 2021 saw an …

35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021

  The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT growth as well as tapping 31 million users from the start of the lockdown. Subscriptions …

Rise in APAC OTT performance of up to 90% by 2026 23 March 2021

There has been a steep growth in OTT consumption in the  APAC region than ever before.  As per reports, a growth of $54 billion is estimated in 2026 with the 90% hike, a great increase when compared to the 2020 OTT performance of $29 billion. In addition,  subscription based and Ad based VOD services are …

‘Voot Select’ brings in international content for its diversified digital VOD users 18 March 2021

In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave rise to all online users to explore the OTT platform that can entertain you for …

Consumers continue to move away from Pay TV 06 October 2017

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

Connected TV Viewers ok with advertising 06 October 2017

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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