Muvi Blogs

Blogs and News from Muvi

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Consumers continue to move away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

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Connected TV Viewers ok with advertising

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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Streaming accounts for 12% of total TV viewing, says Nielsen data

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

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Young viewers prefer online TV viewing

According to the mid-year review from Eurodata TV Worldwide and Tape Consultancy, online TV viewing has shown growing success in TV media consumption in major European markets. The data revealed that television audience measurement is expanding and has recently been introduced in 4 countries namely France, the Netherlands, Sweden, and Denmark. Other countries that are …

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ALTBalaji among the top 3 revenue earning video streaming apps

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top 3 revenue grossing video streaming app in the country, according to ‘State of Video Streaming …

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60% of Hulu viewers opt for binge watching

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day leaving 32% of viewers watching episodes on a week-to-week basis. 66% of viewing for each …

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Over the next five years, OTT TV and film revs to reach $83bn

According to a study from Digital TV Research, online TV episode and movie revenues for the leading 138 countries are going to hit $83 billion in 2022, which is more than twice of the $37 billion recorded in 2016. The new Global OTT TV & Video Forecasts report also suggests that Over the Top (OTT) …

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Netflix heads to Canada to establish first international production studio

Netflix is launching a production house specifically dedicated for creating originals within Canada, with a 5 year $400 million budget. It is the first-of-its-kind production company for the streaming giant outside the US. Netflix will continue to collaborate with Canadian producers, production houses, broadcasters, creators, and other partners for creating original Canadian content in both …

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Revenues and SVOD subscribers to increase two-fold by 2022

The number of subscription video on demand (SVOD) services is expected to reach 546 million by 2022. It is expected to double the 263 million by end of 2016, according to the latest study from Digital TV Research. It covers 621 platforms in 138 countries which means SVoD revenues are expected to get to twice …

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Amazon introduces 4K HDR version of its streaming stick

Amazon is going to be launching a 4K HDR version of the Amazon Fire TV stick. The streaming dongle was announced alongside an entire range of new Alexa-enabled products and it will include a revamped, more powerful version of the bigger Amazon Fire TV. It is going to be launching a 4K HDR version of …

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