Live news, live events fueling the growth of live streaming on top of live sports 20 June 2017
According to a survey on online video service providers (OVSPs), live delivery is moving in new areas on the digital front. According to research from Akamai about 56% of OVSPs stated that their services were focused around live events like … Continue reading
Factors contributing to OTT Success 20 June 2017
Future success of over-the-top video services can be attributed to right pricing, relevant content and apt user interface according to a panel of experts at the Next TV Summit. Hulu and YouTube recently made an entry into the OTT Live … Continue reading
Netflix surpassed cable TV in terms of number of subscribers in the U.S 20 June 2017
Netflix has put an end to the dominance of cable TV. According to Statista and Leichtman Research Group, at the end of March 2017, cable TV had 48.6 million subscribers v/s 50.9 million Netflix subscribers according to the Statista and … Continue reading
OTT Viewing trends – TiVo Report 19 June 2017
Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of … Continue reading
Linear TV, digital video ad models come closer as premium video unification advances 19 June 2017
According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but … Continue reading
Sony to launch SVOD service, Crackle in Uruguay 19 June 2017
Sony Pictures Television Networks is partnering with TCC to introduce subscription video-on-demand (SVOD) service Crackle in Uruguay. Another territory has been added for Sony for its launch of Crackle, with this move, in addition to it’s recent launches in Argentina … Continue reading
OTT subscribers willing to pay more to continue with their preferred streaming service 19 June 2017
As per IBB Consulting, 61% subscription video-on-demand (SVOD) subscribers will spend $2 or more to continue with their favorite streaming service and 81% would like to spend to subscribe to a new service that they found interesting. Over half of … Continue reading
“IROKO +” SVOD platform launched in Cameroon 16 June 2017
IROKO + which is part of Canal+ is collaborating with Orange to introduce an internet package in Cameroon priced at US$ 0.35 (200 FCFA) wherein customers get 24 hours access to IROKO + catalog along with a 300MB data plan. … Continue reading
Free access OTT launched in Chile 16 June 2017
A free access OTT platform named OndaMedia, has been introduced by Chilean National Council of Culture and Arts (CNCA). The catalog focuses on national audio and video content. 40 films, 41 documentaries, 20 short films and 394 cultural content clips … Continue reading
Irrespective of screen size, long-form video more popular than short-form video 15 June 2017
According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from … Continue reading
