How to improve OTT Advertising 06 June 2017
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
Youtube channels required to be ad-friendly 06 June 2017
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use … Continue reading
Filling the gap between OTT and Satellite TV 05 June 2017
Currently there is an existing integration of OTT with pay-TV platforms in Western Europe, however there hasn’t been such an integration in the satellite sector. According to Mohammed Hamza, SNL, Kagan, senior research analyst as stated in a presentation at … Continue reading
Rheo promising to be the next big thing in social media, offers ‘mood-based’ curation 05 June 2017
An exciting new social media platform: Rheo, has just launched and has been founded by iOS streaming Apps creator Alan Cannistraro and Apple News designer Charles Migos. It aims to deliver a series of short-form videos which are curated and … Continue reading
Live TV Support for Over-The-Air channels to be introduced by Plex 05 June 2017
A live television feature is being integrated into Plex’s video streaming and media application for iOS and Android TV. This will enable Plex’s subscribers to stream live TV on their smart devices wherever they are based. Live TV is supported … Continue reading
Internet ad spending to surpass that of TV this year 05 June 2017
Internet / Digital ad spending in U.S will soon eclipse TV ad spending. An analysis by Kleiner Perkins suggests that the tipping point for new media will be coming in the next six months. Total global ad spend for TV … Continue reading
Downloadable video apps have great growth potential 05 June 2017
A great buzz has been created in the SVOD industry segment due to Amazon, Netflix and Comcast’s efforts to offer consumers downloadable video. However analysts and video vendors remain skeptical on the extent of its potential expansion. Netflix announced in … Continue reading
Video streaming service DEOD launched in South Africa 05 June 2017
DEOD (Digital Entertainment on Demand) has been introduced in South Africa bringing more competition to Netflix and Showmax in the African region. Discover Digital divulged the video-on-demand (VOD) entertainment player last month. It’s offering includes a mix of new-release movies … Continue reading
IPTV platform launched in Ghana by ABS Broadcast and ZipTV 31 May 2017
Downlinking and turnaround services are being offered to Ghana’s premium IPTV platform Ziptv by ABS Broadcast. Ziptv which is an OTT platform is part of Broadband Home Ltd which is Ghana’s first broadband wireless access (BWA) provider. Ziptv IPTV streaming … Continue reading
Thailand’s NBTC seeks to set OTT industry standards 31 May 2017
The top 100 content providers for over-the-top (OTT) service platforms are likely to be put on a control list as officials work towards establishing industry standards. Content providers on OTT platforms like Facebook and YouTube, that have more than 1 … Continue reading
