€754 million invested in digital advertising in Spain in 2016 09 August 2016
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
Netflix on the verge to conquer the China Deal 09 August 2016
Netflix the biggest video content distributor in many parts of the world has been struggling to enter China territories since long. But it looks like, they are on their way. According to a recent report by TechInAsia, Netflix is soon … Continue reading
BBC to bring 360° live and on-demand video viewing of RIO 2016 for UK audiences 08 August 2016
Just as the Olympics are about to begin, BBC sports has announced to showcase live 360° video footage of the event each day starting Friday, August 5 as a trial app for iOS, android, and Samsung Gear VR platforms. The … Continue reading
Spanish speaking audience prefer Pay TV 08 August 2016
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to … Continue reading
Global OTT Market to Cross $65 Billion by 2023 08 August 2016
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to … Continue reading
Digital Video Platforms to attract 732.4 million viewers by 2017 08 August 2016
According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile … Continue reading
OTT viewers would pay $2 to $15 per episode for content they want to watch 05 August 2016
According to a viewer panel at the OTT Video Executive Summit, a video viewer would pay anywhere from $2 to $15 per episode for a video or a series. That depends, of course, on the popularity of such content. Noting … Continue reading
VR is a niche market, but is growing fast 05 August 2016
VR remains a niche market at this writing, but it’s a growing one with huge potential. Several consumer headsets and VR cameras are now available to ship to consumers. According to Forrester Research, there will be 52 million headsets sold … Continue reading
Video-on-demand survey finds 65% of viewers would block ads 05 August 2016
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
80% of total global internet traffic to be driven by video by 2020. 05 August 2016
Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading
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