TV ads play a vital role in the VOD age 16 May 2016
TV advertising continues to be a leading platform for broadcasters and media firms amidst VOD and online TV growth. Managing ad inventory effectively on online media, prime time TV and mobile ecosystem is a challenge for media exchange companies. According to … Continue reading
Digital TV soars ahead 13 May 2016
According to Digital TV Research, 40% of TV households in the world are digital. From 2010 to 2015, around 584 million digital TV homes were added across 138 countries. Out of which, 156 million were digital terrestrial TV, 231 million … Continue reading
Content & good marketing important for SVOD services 13 May 2016
Subscription video on demand (SVOD) players in South Africa are marketing their services against linear TV by saying that ‘a dish or a decoder’ is not necessary with them. They are even taking payments for their subscription through SMS service. … Continue reading
Smart TV sales increase, see 45% VOD viewing 13 May 2016
According to a report by Smartclip, there are around 16M smart TVs in Brazil. This is 10% of the all TVs in the market. Around 45% of the viewing on smart TV accounts for video on demand content. The report … Continue reading
Periscope brings in Drone & GoPro live streaming swap 12 May 2016
Live streaming service Periscope is making the save function official. Reports indicate that it will now automatically save all live streams, and this can be permanently saved on the user’s Twitter timeline. Broadcasts can be set to delete after 24 hours … Continue reading
Miabox VOD launches in Africa 12 May 2016
The African video on demand market has a huge potential as reported by us earlier. Now, Miabox has started taking in pre-orders for its VOD and online TV services in Ivory Coast. Like other services, it will be available on … Continue reading
Live streaming apps highly popular in China 12 May 2016
Live streaming apps have started a new reality show industry in China. Real users generating live video streaming content that is edgy and caters to the young modern lifestyle is in demand. On top of the list in the country … Continue reading
Amazon’s YouTube rival service offers users a cut of ad revenues 11 May 2016
Amazon Video Direct service is launching soon and it is going to let users share any video streaming content and earn a cut from it. Earning money can be from various ways – royalties from Prime members, revenue sharing through … Continue reading
Middle East and Africa a hot market for SVOD 11 May 2016
According to the latest Digital TV Research forecast, the SVOD market in the Middle East and Africa is expected to grow ten times by 2021, from $124M in 2015 to $257M. Turkey is expected to maintain the top slot. From 2.79M … Continue reading
Nat Geo plans VR and Instagram video series 11 May 2016
At the Digital Content NewFronts event in New York, National Geographic unveiled plans of forming a virtual reality studio and an Instagram video streaming service. With VR, Nat Geo would content available to view from ‘inside the stories’ literally. The … Continue reading
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