OTT platforms in India need more concrete policies 22 April 2016
According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading
Over 40% TV time spent on OTT 22 April 2016
According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is … Continue reading
OTT video services on demand at NAB 2016 21 April 2016
OTT is hot at this year’s NAB Show in Las Vegas. Not surprising that both consumers and providers are equally enthusiastic about OTT video services. Early this week, Amazon announced a stand alone video streaming service to take on Netflix … Continue reading
Amazon wants to go big with VOD 21 April 2016
According to a report at Streaming Media, Amazon at NAB 2016 revealed its plans of wanting to be a major player as a video on demand service provider. “We would like to have every digital video service and channel on our … Continue reading
27% of films on VOD & SVOD in Europe are European 21 April 2016
A report by European Audiovisual Observatory for the European Commission analyzed data from 75 different video-on-demand (VoD) services and 16 subscription VoD online services. It was found out that 27% of all the films available on video-on-demand in Europe are … Continue reading
NAB 2016: Ad blocking – the good and the bad 20 April 2016
A survey on ad blocking has been released during the NAB Show at Vegas. It shows that around 70% of those under 24 are aware about several options of ad blocking. Another report by Accenture shows that 40% of consumers … Continue reading
Netflix considering offline video streaming 20 April 2016
Netflix is considering allowing downloading shows on its app. This would mean the content can be accessed offline too, like YouTube allows on some videos. Netflix’s expansion into countries having not as good internet connectivity can benefit from this. This … Continue reading
Just 11% use VOD streaming in Hong Kong 20 April 2016
Today watching TV is no longer confined to sitting in front of one in the living room. Live streaming and on-demand IPTV services on mobile & other devices are catching up. According to a study by Nielsen, only 11% of … Continue reading
YouTube launches 360-degree live streaming 19 April 2016
Virtual Reality is trending, and YouTube brings everyone one step closer to it. Two new features have been added to the leading video streaming platform – 360-degree live streaming & spatial audio. Music mega event Coachella will be the 1st … Continue reading
How can OTT platforms succeed: NAB 2016 19 April 2016
Online video experts at Monday’s NAB Show panel gave out pointers on the timing of getting into OTT. One big revelation is that knowing the audience is most important, and being flexible enough to change directions as technologies keep changing … Continue reading
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