Cord shaving – a new phenomenon in the UK 21 March 2016
Nearly 70% of people in Britain say that they subscribe to some form of live or on-demand video streaming. Most are cutting down on their TV packages, that is, ‘cord shaving’. According to Nielsen’s Global Video-on-Demand report, the most popular … Continue reading
Teens and young adults more likely to cut the cord 18 March 2016
According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut … Continue reading
OTT and TV Everywhere are evolving 18 March 2016
According to Digitalsmiths Q4 2015 Video Trends Report, there has been a decrease in demand for à la carte channels. The reason for this could be OTT services. Also there has been a decrease in the percentage of people wanting … Continue reading
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
Faster internet and shorter videos on demand 17 March 2016
4G mobile internet is a big bet for telecom operators and content owners alike in India. Coupled with smart devices, video streaming to the masses is expected to gradually increase. There are already 66 million unique video viewers and around … Continue reading
Ads okay with free video streaming content 17 March 2016
According to a recent survey by Nielsen, it was revealed that a majority of individuals find ads annoying, and many are ready to block them. Despite this, almost 60% expressed that they are ok with ads if they are getting … Continue reading
Ad impressions increase for OTT TV, drop for desktop 17 March 2016
According to Viant’s year in review report, advertisers spent $7.5 billion on video ads in 2015. This was a growth of 42% over 2014. There was a decrease of 9% in ad impressions for computer devices, and there was a … Continue reading
Cord cutting not on most users’ mind 17 March 2016
According to a survey by consumer analysis specialist Nielsen, traditional Pay TV is still the highest preferred platform. Around a quarter of the people surveyed said that they pay for subscription based video-on-demand services like Netflix, Hulu or Amazon. Asia … Continue reading
OTT growth leads to growth in the telecom sector 15 March 2016
In Mexico, OTT platforms are helping the telecom sector. Demand for better broadband network because of increase in demand for video streaming, is creating a bigger market for data. OTT services have grown by 60% in 2015 and have raked … Continue reading
Comic-Con to launch its video-on-demand service 15 March 2016
Comic-Con has announced that it will launch a video-on-demand service around the time of the popular expo. The beta is expected to come up on May 7th. It will be ad-free and free of cost till July end. It will … Continue reading
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