Music streaming trumps video streaming 15 March 2016
As smartphones increase in popularity, personal computers are being less used. Music streaming on mobiles is on the rise and is becoming the trend, replacing mp3 players. According to a recent report, around 68% of people access some form of … Continue reading
Trends in the African video streaming market 14 March 2016
Africa is a unique region for video streaming services. The interior areas of the continent lack cable TV access, while regions are getting increasingly covered by telecom internet services and this acts as a catalyst for video on demand services. … Continue reading
Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
Video ads monetization up by 76% on OTT 14 March 2016
Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by … Continue reading
Young adults prefer online videos, though TV is still dominant 14 March 2016
According to Thinkbox, there has been a drop of 7% among young adults’ (16-24) TV viewership times in 2015. It was found out that still TV is the most popular form of video. The average viewing times for this age … Continue reading
Binge watching on bed increases 11 March 2016
TV viewing is shifting to internet TV platforms. There is a rise in demand for streaming services like Netflix, Hulu and Amazon Prime. Binge watching is the trend. TV is still the dominant viewing platform, but things are changing in this … Continue reading
Will Cable adopt DOCSIS 3.1 and grow? 11 March 2016
Cable can take on Telecom companies in the advent of broadband and OTT platform popularity by adopting DOCSIS 3.1 technology. This will allow download speeds of 10 Gbit/s and 2 Gbit/s for uploads. Considering the fact that the smaller cable … Continue reading
Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading
Video streaming grows in the Middle East 10 March 2016
Video streaming and OTT services are increasing in the middle east. At Cabsat in Dubai, Eric Ellenbogen, the co-head of International TV and DreamWorks Classics, DreamWorks Animation, said, ‘Audiences want what they want, when they want it and on whichever … Continue reading
AT&T takes on cable with new Video Streaming Service 10 March 2016
AT&T’s new DIRECTV brand is going to be used for only online video content. 60% of its network traffic already comes from video – hence it is a logical step for the telecom giant to invest in a video streaming … Continue reading
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