Netflix causes a drop of 3% in TV viewership 08 March 2016
A recent study by MoffettNathanson, a media research company, shows that Amercian viewers accessed TV 3% less in 2015. The biggest reason behind this is found out to be Netflix – the SVOD giant. Netflix had 4.4% and 6% of … Continue reading
44% of brands use live streaming and videos 08 March 2016
A recent survey on live streaming by Brandlive shows that 44% of companies participating in the survey had rolled out at least one live streaming video in the last 12 months. Also 20 percent had planned to use live streaming … Continue reading
71% marketers believe Ad spending will shift from Linear TV to Digital TV 08 March 2016
The shift to digital is expected to give new dimension to the TV ad industry. According to a recent survey by Videology, there will be a good increase in online TV consumption in the next 3 years. The survey which … Continue reading
Media firms are looking to enter video streaming business 04 March 2016
Reputed media brands are looking to expand into the video streaming business. Sony, HBO, AT&T, Disney are reportedly looking to enter the space. There is a sizable market that includes cord cutters and also around 10-15 million homes that have … Continue reading
Bundles to bring affordability to video streaming services 04 March 2016
Bundles are a way to market in a more effective manner. Cable TV rose in the early 90s and many unwatched channels too were subscribed because of bundles. Now video streaming services like Netflix, Amazon Prime, Hulu and others are … Continue reading
IPTV in South Korea sees a boost 04 March 2016
IPTV in South Korea is expected to cross $7 billion by 2020, according to analysts firm Technavio. The growth rate is estimated to be around 11%. The growth will be dependent upon the rise in demand for video on demand … Continue reading
Google’s YouTube leads in the race for Video Streaming 03 March 2016
According to a recent ComScore Video Metrix numbers, Google sites (read YouTube – 174 million unique viewers) has been ranked as top video content property last month. AOL tops in the video ad property and VEVO lead as YouTube partner … Continue reading
Live streaming gets a push from Facebook. 03 March 2016
Now live video streams will be get prioritized to come up at the top of news feeds. And this move is expected to put a load on mobile data traffic. Video traffic wise, YouTube is the leader, and Facebook is … Continue reading
Legislations in the Asian OTT market 03 March 2016
An insight into the policies and regulations of the Asian OTT market was revealed at the 3rd annual OTT summit by CASBAA – the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia. It makes a … Continue reading
1st Africa, now Indonesia to regulate OTT 03 March 2016
As Over the top industry grows, nations are bringing up regulations. After South Africa’s recent fiasco, it is now Indonesia’s turn. A new regulation is being made which will demand that foreign OTT providers will have to make an additional … Continue reading
Reach out to Muvi at:
Hi, I am Alie AI, Is there anything I can help you with?