Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future 30 September 2015
There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” … Continue reading
Comcast Launches VOD Service Watchable But Can Web Video Help Save Cable TV Today? 30 September 2015
Americans are steadily watching less TV, with the decline particularly pronounced among teens and young adults who have grown up watching billions of YouTube videos. And cord-cutting storm clouds are already clapping thunder over the TV biz. So what’s a mammoth cable TV … Continue reading
ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015
ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading
Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015
The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading
Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015
Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading
Chromecast Will Change The Way VOD Services Are Viewed In India 29 September 2015
Tabloids are abuzz with the upcoming Google Nexus event but there’s something even bigger coming up. Launch of the new Chromecast device! There has been a lot of talk in the past about people cutting the cable cord and … Continue reading
Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015
Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading
Success of Empire Prepares A New Road Map For Television 29 September 2015
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Apps Replace TV As America’s Most Engaging Pastime 29 September 2015
The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name it, it’s changed the way we watch TV. Just how big is the impact? … Continue reading
Key Reasons Why TV Is Taking The Dip 29 September 2015
Traditionally, fall premiere week for broadcast television networks has been a sparkling time of peak sampling as millions upon millions of viewers tune-in to new and returning shows. Save for 16 million viewers gobbling up Fox hip-hop drama Empire on Wednesday … Continue reading
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