Verizon Looks To Reinvent The TV Ads Model With Go90 29 September 2015
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Perform Group’s New Live Streaming Service Aims To Be The Netflix Of Sports 28 September 2015
Sports media company Perform Group is taking steps to launch a live streaming service, saying it is positioning itself to become the “Netflix of sports.” The yet-to-be named subscription product, which will launch in 2016, is an over-the-top service … Continue reading
Game On! Gaming Competitions Are The New Live Sports Events 28 September 2015
In an attempt to lure millennials back to television, Turner Broadcasting Systems will begin live streaming video of gaming competitions during prime-time on Friday nights next year. The network, which created its own league with WME/IMG as part of the effort, … Continue reading
Wurl Releases A New Video Viewing Index And It Has Some Surprising Facts 28 September 2015
Mobile and OTT platforms are cutting into overall video usage patterns, but traditional pay TV still leads the way – by a big margin.That’s according to streaming video platform vendor Wurl, which introduced a U.S.-focused index called AMOV (an acronym … Continue reading
New Study Reveals Italian Millennials’ Inclination Towards Internet TV 28 September 2015
The Italian Millennial generation has 11.2 members ranging in age from 18 to 34 – digital natives who spend their time online using social networks, chatting, and posting photos with their ever-larger smartphones. A recent survey by Nielsen for … Continue reading
Sports A Major Driver In Customers Going Back To Pay-TV 28 September 2015
All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports … Continue reading
Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric 28 September 2015
Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading
Netflix Seems To Know Which Episode Of A TV Series Hooks You In! 25 September 2015
VOD platform Netflix has unveiled the results of a study that proves it’s not the pilot episode of a show that gets viewers invested. In an analysis of viewer behavior, Netflix has found a consistency in the episodes that … Continue reading
Increase In Customer Satisfaction Amongst TV & Internet Subs 25 September 2015
Today, JD Power released its annual surveys tracking customer satisfaction with their Internet and television service providers. The findings of the survey reveal that customers are generally happier with their service providers than they were in 2014. Overall customer … Continue reading
comScore Works Out A New Metric For Internet TV Viewing 25 September 2015
comScore is looking to unify metrics for viewing across the two major viewing platforms – traditional TV and Internet TV – by bridging the platform gap that has plagued TV networks, content owners, advertisers and Nielsen for the past … Continue reading
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