Inside Google’s Anti-Fraud Team; The Financial Times Offers New Ad Metric 20 May 2015
The Financial Times rolled out a time-based ad metric on Monday called cost per hour (CPH), which aims to quell view-ability and placement concerns that come with click-based measurement. “While CPM values every impression the same, CPH uses time to … Continue reading
Four in 10 adults say ‘too much’ violence on TV 20 May 2015
Four in 10 adults say there is too much violence and swearing on British TV, while a third say there is too much sex, according to Ofcom’s latest attitudes to broadcasting survey. It found one in five adult viewers had been … Continue reading
The internet’s biggest TV pirate calls it quits after scam 20 May 2015
If you enjoy getting the latest TV shows new on VOD from EZTV, you may want to stop that now, and not just because it’s illegal. It’s also more risky, because the hugely popular torrent site is now in the … Continue reading
CBS, ABC, NBC Want Much More of That Internet Advertising 20 May 2015
In a sign of changing television-consumption habits, major U.S. broadcasters are banding together with their cable brethren in an effort to jointly promote themselves and capture more advertising revenue at a time when ad dollars are increasingly flowing to online … Continue reading
CASBAA advocates for consumer access to lawful content on Internet 20 May 2015
The net neutrality debate is still on in India. The Cable and Satellite Broadcasting Association of Asia (CASBAA), which is a non-profit trade association, has said that the Telecom Regulatory Authority of India’s (TRAI) consultation paper on ‘Regulatory Framework for … Continue reading
30% of UK consumers use SVoD monthly 20 May 2015
Figures from Decipher’s bi-annual media consumption report Mediabug have shown how growth in usage of subscription VoD services like Netflix and Amazon Prime has been solely due to those over the age of 35. Mediabug Wave 6 reports that 30 … Continue reading
Content : The Key Behind VoD’s Success Story 19 May 2015
TV viewers like any other customers always wanted choices. And to fill that up, the industry came up with VoD, Catch Up TV and Delayed Broadcasts. Year after year, the digital video streaming format gradually took over TV and linear … Continue reading
Social discovery: TV for a millennial audience 19 May 2015
The way we watch TV has changed. The internet has moved the availability of content beyond linear TV, and the growth of internet based multicast video on demand services like Netflix and LoveFilm, together with the influx of high-quality video … Continue reading
Jack Ma-Backed Wasu Media Held Talks With Netflix on Internet TV 19 May 2015
Wasu Media Holding Co., the Chinese media company backed by Jack Ma, has held talks with Netflix Inc. as the broadcaster of “House of Cards” seeks to enter China’s $5.9 billion online video market. While Wasu “has talked with Netflix … Continue reading
With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015
The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the … Continue reading
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