U.S. Online Ad Spending Continues to Catch TV 23 April 2015
Internet advertising revenues in the U.S. totaled $49.5 billion in 2014, according to the Interactive Advertising Bureau, a 16% increase over 2013 revenues. The trade body on Wednesday released its annual Internet Advertising Revenue report, which was conducted by PricewaterhouseCoopers. The … Continue reading
Former BBC iPlayer boss: local TV is ‘years behind in its thinking’ 23 April 2015
The former BBC executive and video on demand technology expert who oversaw the launch of the iPlayer has criticized Ofcom’s implementation of local TV as being “years behind in its thinking” and argued that the concept of such a service … Continue reading
Streaming Overtakes Live TV Among Consumer Viewing Preferences, says Deloitte Study 23 April 2015
U.S. consumers are more inclined to stream entertainment from an Internet TV platform than tune in to live TV, according to the results of a new survey from consulting firm Deloitte. Video streaming services such as Netflix, which are now used by more than … Continue reading
How Facebook stumbled into India’s fight for net neutrality 22 April 2015
The fight for net neutrality has come to India. Last week, two companies withdrew from Facebook’s Internet.org project, citing neutrality concerns, and the remaining companies are facing mounting pressure to bail out. But while Internet.org has drawn most of the … Continue reading
Rise of TV Everywhere : Challenges To OTT Content Delivery 22 April 2015
In a world where consumers are starting to expect access to video on a range of devices in a ‘TV Everywhere’ style experience where a single subscription covers delivery to all devices, a multi-layered approach to services is fast becoming … Continue reading
Stan, Netflix lead in volume of video streaming content on offer 22 April 2015
The Foxtel and Seven West Media streaming service Presto is trailing its rival vod platforms in Australia in the amount of video content it offers, according to a new study. Content-focused app company Gyde found that Presto currently offers 4009 hours of television and movie content (including … Continue reading
The Future Is Digital – But Don’t Forget About Television 22 April 2015
There is encouraging news today with the release of AA/Warc figures, which suggest the advertising market saw its biggest growth in four years and that the momentum is carrying on into 2015. The reason is simple – economies are recovering … Continue reading
Conviva: 1% Interruptions Lead to 14 Minutes of Lost Engagement 22 April 2015
While the quality of over-the-top video services is rising, so are viewer demands. Video optimization specialist Conviva released its 2015 Viewer Experience Report today, and the findings lay out challenges for OTT providers. Playback interruptions are the biggest problem for … Continue reading
Yahoo Kills Its YouTube ‘Killer’ — So What’s Still Alive? 22 April 2015
Last week VideoInk broke a story that floored us — “Yahoo Shutters Video streaming Platform for Creators One Year After Anticipated Launch.” We reached out to two key reporters at top media/digital media publications and, shockingly, one hadn’t even heard the … Continue reading
Canal+ OTT service sees record use for El Clasico 22 April 2015
Spanish pay TV provider Canal+’s Yomvi OTT TV platform passed a live streaming record on March 22, with a football match between Real Madrid and Barcelona being streamed to 376,000 devices, a 29% increase in device reach over the same period … Continue reading
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