Digital Ads are Eating up TV Ad Budgets 25 August 2016
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading
Half of Internet users in Brazil use VOD services 25 August 2016
It comes as a surprise that Brazil is up to match up to US when it comes to the number of people that use VOD services. According to a recent research from Conecta and Worldwide Independent Network of Market Research, it was … Continue reading
CenturyLink reaches 500,000 homes in Denver with Prism IPTV 22 August 2016
CenturyLink, an OTT video on demand platform continues to gain the market share by further reaching to 500,000 homes in Denver with its Prism IPTV roll out from last year. The numbers may be a little less as compared to … Continue reading
Australian telco Telstra sees 30% rise in traffic due to Video 22 August 2016
Telstra – Australia’s leading provider of internet & telecom services, experiences 30% rise in its video traffic in the last one year. The rise credits to changing viewing habits of Aussies’ towards streaming sports videos, movies and shows over internet … Continue reading
Mobile Social Video viewing to reach 7.4 Billion Minutes by 2025 22 August 2016
According to a recent research from The Diffusion Group, the role of smartphones in total video viewing is set to increase tremendously over time. The mobile per capita use in USA currently stands at 8.6 hours a week, as compared to … Continue reading
SVOD to peak in Australia 22 August 2016
A recently released Media Consumer Survey states that 22% of Australians are unhesitantly willing would pay for subscription video streaming services. These numbers have grown tremendously from a base of zero in about last 18 months. The survey also states that “it is … Continue reading
Shutting of Torrent is good news for Video Streaming services in India 17 August 2016
The sudden demise of BitTorrent players – website Kickass Torrents (KAT) and search engine Torrentz has left Torrent lovers across the globe in gloom, including India. However, it is a good news certainly for OTT and video on demand platform providers, as … Continue reading
China’s will have 49% OTT TV viewers by 2017 17 August 2016
According to a recent post by Campaign, combining the various reports and studies showing China’s abundance of video streaming services, over-the-top content is reaching from niche to mass-market status quickly in China. According to Meg Chen, executive vice president of … Continue reading
2016 Olympics – Online Viewing Breaks all Records 17 August 2016
According to a recent report by Akamai, Olympics online video traffic will have 4,500 hours of live coverage by the end of seasons, up from 3,500 for 2012 London Games and 1,000 for 2014 Sochi Games. NBC Sports streams more … Continue reading
One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading
