Retailers reap the benefits of live streaming 28 March 2016
Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played … Continue reading
Netflix and Amazon ramp up investment in original shows 23 March 2016
Netflix and Amazon were nominated for a total of 46 Emmys together this year. As original content producers, they are a big challenge for traditional broadcasters. Amazon has recently invested 250 million USD on a 3 season TV video streaming … Continue reading
Rise of no-TV households 23 March 2016
Around 25% of UK households subscribe to a video-on-demand service like Netflix. Around 1.3 million homes in the UK have no traditional TV, a number that increased from 90k in 2010. According to the report, “One theory is that non-TV … Continue reading
58% will cut the cord by 2025 23 March 2016
It is estimated that more than half of US households will be cutting the cord by 2025. The demand for multiscreen, OTT services across multiple platforms is only going to increase. According to a report by PwC, 58% of … Continue reading
eLearning – Changing fortunes across the world 22 March 2016
Meet Jessi– Jessi’s a small time guitar player based in a village in Croatia and works alternate nights at the local bar. To supplement his income, he goes around playing in neighborhood villages as and when gigs come up. Jessi, … Continue reading
Time spent in streaming videos on smartphones 22 March 2016
Video streaming is happening on more than 80% of all smartphones. People aged under 25 consume twice the amount of time streaming videos than those over 25. The younger lot use YouTube for an average of 14 minutes a day … Continue reading
Video streaming to lead over linear viewing 22 March 2016
Video streaming, video-on-demand, OTT and other non-linear forms of TV will be growing well, according to a report by Boston Consulting Group. Time spent online has increased by 50 percent in a year. There was more than 50% demand for … Continue reading
Direct to consumer OTT is now cheaper 22 March 2016
According to a research by Ampere Analysis presented at the Connected TV Summit in London, it was revealed that it is becoming economical to distribute videos directly to consumer over the internet than to broadcast traditionally. Guy Bisson, their Research … Continue reading
Repetitive untargeted ads not liked by many 21 March 2016
According to the recent Nielsen survey, video-on-demand services having ads are growing. But consumers aren’t exactly happy with untargeted ads. Though a majority of them are of the opinion that they would like to watch free VOD content in lieu … Continue reading
Indonesia makes OTT regulations 21 March 2016
Regulatory bodies in Indonesia have mandated that Over the Top (OTT) content providers have to form a permanent business entity in the country. This has to be done by April, 2016. This would mean that OTT content providers like Facebook, … Continue reading
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