OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016
Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, … Continue reading
VOD Is A Hit With Kids In UK, Reveals Survey 27 January 2016
The amount of time UK children spend online has overtaken that spent watching television for the first time, according to a new report. An annual survey by research agency Childwise suggested young people now use the internet for three hours … Continue reading
VOD In Germany All Set For A 24% Hike 27 January 2016
Revenues at online portals for streaming series, films and short clips in Germany are expected to rise to EUR 717 million this year, an increase of 24 percent compared with the previous year (EUR 579 mln), according to IT association … Continue reading
Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016
Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per … Continue reading
Netflix VPN Crackdown : The Real Reason Why Netflix Is Doing This 25 January 2016
It’s a rare thing when a high-profile company changes its position on a key issue overnight. So Netflix’s announcement on January 15 that it would take steps to stop AustraliaN customers streaming shows that aren’t officially available in their country came … Continue reading
CFA Claims US Customers Overpay $14 Billion Annually For Pay-TV 25 January 2016
The Consumer Federation of America and Public Knowledge sent a letter to the Federal Communications Commission urging the agency to begin a rulemaking proceeding to reform the video set-top box market. According to Consumer Federation of America’s analysis, pay-TV subscribers are overpaying … Continue reading
The Power Of Addressable Local TV 22 January 2016
he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading
Ovum Lists Top Streaming Trends From CES 22 January 2016
Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion … Continue reading
Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016
Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading
Cord Cutters Drive HBO Streaming Services In Spain 21 January 2016
The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service … Continue reading
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