Conviva Reports Online Video Viewers Moving To Longform Videos 14 January 2016
Consumers are increasingly watching longform video on online video streaming services, with the proportion of screen time dedicated to shortform decreasing, according to new research. A report from video analytics firms Conviva concludes that 2015 was the year that premium … Continue reading
Survey Claims Malaysians View Mobile Videos Primarily At Home 14 January 2016
Over-the-top (OTT) video-on-demand (VOD) is on the rise worldwide, heralded by Netflix, which recently launched its service in 130 countries. Of the features that define an OTT content player, a survey of 500 Malaysians revealed that they consider the top four … Continue reading
Researchers Claim Traditional TV Viewing Habit Is Gone, YouTube Is In 13 January 2016
Young YouTube and Netflix addicts are unlikely to revert to more traditional media habits when they settle down, research has found, stoking debate over whether the core businesses of Sky and ITV face major upheaval in the coming years. A … Continue reading
33% Of UK Households Have An OTT Video Services Subscription 13 January 2016
Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video services as of 3Q 2015. The same study shows that only 15% of U.K. … Continue reading
South Asian Regulators Voice Support For OTT Market 13 January 2016
The South Asian Telecommunication Regulators’ Council (SATRC) workshop on policy, regulation and services held three days of deliberations on various aspects of OTT services; measures to protect consumers’` interests; emerging licensing frameworks; and international connectivity for the provision of broadband … Continue reading
Survey Claims TV Dollars Moving to Digital 12 January 2016
Despite what appears to be a hot scatter market for television commercials, media buyers say that the shift of advertising dollars from TV to digital is accelerating, according to a new Wall Street research report. Cowen & Co. surveyed about … Continue reading
Mobile Devices Now Favorites For Paid OTT Content 12 January 2016
Mobile devices are the most popular options for watching paid OTT TV platform content, according to a Paywizard survey. The survey found that 66 per cent of global consumers prefer to access internet TV via a mobile, tablet or laptop. … Continue reading
Pay TV’s Evolving Relationship With OTT Video 12 January 2016
According to PwC’s Videoquake 3.0: The Evolution of TV’s Revolution report, 91% of US consumers said they could see themselves subscribing to cable in 2014; just one year later, that number has fallen to 79%. The research also shows that … Continue reading
Demand For Video Streaming Services Is Up, But How? 08 January 2016
Think people have binged enough? No? Just like the rest of the world. For a fact, entertainment has grown to account for more than 70% of peak Internet traffic, up from 69% earlier this year and 64% during the first … Continue reading
Broadband & OTT Improve, Pay TV Slumps As Per Pew Study 08 January 2016
The “Home Broadband 2015” report revealed that 15% of US adults abandoned cable and satellite TV services, becoming cord-cutters while 9% of US adults admitted to having never subscribed to a cable or satellite service. That means that in 2015 … Continue reading
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