Growth Hack : Working Out Content Rights & Release Windows 14 December 2015
Distributors have to now take cue from the success of VOD services who have helped brought premium content in short windows to the audiences and have clarity of thought on shortening all release windows. The lesser time they take, the more interested the audience is. Continue reading
For Some Reasons, TV Industry In Ireland Is Dodging The Truth 14 December 2015
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption. Continue reading
Netflix Accounts For Nearly 20% UK Broadband Households 14 December 2015
Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days. Continue reading
EU Suggests ‘Cross-Border Portability’ For Online VOD Services 11 December 2015
Under the proposal, consumers with subscriptions to online services such as HBO in the Nordics, ProSiebenSat.1MaxDome TV in Germany or Netflix in France, would be able to view content they have paid for when they “temporarily” travel abroad. Continue reading
Netflix Causes Disarray In TV Advertising 11 December 2015
The figures, contained in recent Television Audience Measurement (TAM) ratings from Nielsen, show sharpest viewership falls in the key advertising demographics. Continue reading
The Golden Globe Nominations Prove One Thing : Network TV Is SO Lost 11 December 2015
Given the lackluster content we’ve seen from them recently, it’s hard to imagine them staying relevant once cord cutting becomes the norm. Continue reading
Surprise : 20% of Consumers Likely To Ditch Pay TV in 2016 10 December 2015
About 20% of pay TV customers could sever the pay TV cord in the coming year as frustration with the lack of choice and control over their entertainment packages could reach a head. Continue reading
37% Of North American Web Traffic is Netflix 10 December 2015
Netflix accounted for 37.1% of peak-time downstream traffic in the region, with YouTube accounting for 17.9%, and Amazon Video 3.1%, according to the research. Continue reading
Romanians Love Surfing The Web While Watching TV 10 December 2015
The recent MEC Multiscreen Study conducted by MEC on 5,000 internet users in Poland, the Czech Republic, Hungary, Romania, and Russia shows that Internet users who are not using the web while watching TV are already a minority. Continue reading
Why All Video Streaming Services Need A Roku App 09 December 2015
ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer. Continue reading
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