Over The Top Services Outpace Pay TV 21 July 2015
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an (over-the-top) OTT video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) … Continue reading
Dynamic ad insertion into cable VOD spikes another 8% in Q2 20 July 2015
Driven by increasing participation from programmers, Canoe reported an 8 percent quarter-to-quarter uptick in dynamic ad insertion (DAI) impressions into cable VOD service for the second quarter. Canoe, a joint venture launched by Comcast, Time Warner Cable, Cox Communications … Continue reading
Fox to Challenge Ruling Granting Streaming Site Rights to Compulsory TV License 20 July 2015
Fox Broadcasting said it will appeal a U.S. federal court’s decision finding Internet video streaming site FilmOn — which has been waging a five-year legal battle with broadcasters — is entitled to a compulsory license to retransmit TV station programming online, just like … Continue reading
U.S. Viewers Favoring OTT Over Cable & Satellite TV, finds Zogby Analytics 20 July 2015
The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using video on demand streaming services such as Netflix, Apple TV, Amazon Prime and Hulu. The … Continue reading
OTT Video Is Creating Cord-Extenders, Not Cord-Cutters 20 July 2015
This year’s Emmy ballot is being culled from the greatest number of scripted dramas eligible in the history of the Television Academy. From Orange Is the New Black to Game of Thrones, from House of Cards to Grace and … Continue reading
Netflix delivers strong 2Q with 3.3 million more customers 20 July 2015
Thanks in part to powerful original content like House of Cards and Orange is the New Black, this week VOD service Netflix revealed it added 3.3 million subscribers during the second quarter, for an impressive total of 65.5 million. … Continue reading
Hulu might add ad-free option to compete with Netflix 20 July 2015
Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the online VOD platform tries to become a stronger rival to Netflix Inc. Such a move would be a significant shift … Continue reading
Premier OTT TV is Here, Operators Who Embrace it Will Win 17 July 2015
HBO, Showtime, CBS, ABC, Food Network…Premier channels are going OTT seemingly by the day. Viewers love it. Typical pay TV providers shake in their boots. With the present mad dash to go straight to consumers by any TV network … Continue reading
Sports fans embracing second-screen apps, says TDG 17 July 2015
New research from TDG finds that a third of US broadband users have used a second-screen sports app while watching a game on TV. Engagement will further broaden and deepen during the next ten years as more leagues and … Continue reading
Verizon to Offer Vice Mobile Content to Internet TV Users 17 July 2015
For better promotion of its upcoming Internet TV platform, Verizon Communications Inc. has signed a multi-year content licensing agreement with Vice Media for a range of Vice digital content, including its original domestic and international programming produced exclusively for Verizon. … Continue reading
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