What Verizon’s AOL Acquistion Might Mean For OTT Advertising 18 May 2015
Ad buyers say that the connected TV landscape, at least in its current state, can be a messy, disjointed place to run ad campaigns. And once Verizon Communications’s $4.4 billion deal for AOL becomes official sometime later this year, that will likely still … Continue reading
Multichannel Video Providers See Uptick, Not Cord-Cutting 18 May 2015
Multichannel video providers can relax — at least for this quarter. The top 10 multichannel video providers added 54,800 subscribers in the first quarter of this year, according to informitv Multiscreen Index. That is a welcome uptick from a loss … Continue reading
Cannes: Possible Partners for Netflix’s Move Into China 18 May 2015
Netflix is casting a wide net in seeking Chinese partners while in Cannes, industry sources say, and the group of potential targets is diverse, ranging from online video streaming sites to a state conglomerate once run by the People’s Liberation … Continue reading
Four Ways YouTube And Netflix Will Transform Television 18 May 2015
You hear a lot lately about how much YouTube and Netflix compete more and more directly with television, and even want to become more like the iconic medium. And there’s more than a little truth to that, not least because TV … Continue reading
Ireland’s video nation: streaming goes mainstream as two-thirds of adults consume video-on-demand 18 May 2015
Streaming is now mainstream in Ireland with two-thirds of all adults having viewed video on demand services within the last six months, according to new research from the Interactive Advertising Bureau (IAB) and Nielsen. The figure skews higher for adults … Continue reading
Nearly 60% of U.S. Broadband Households Use OTT Video Services, but “Account Sharing” Is Prevalent 18 May 2015
Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video services, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription … Continue reading
Allied Fiber CEO Sees Rise of OTT ‘Telcos’ 15 May 2015
Allied Fiber LLC CEO Hunter Newby said in an ITW interview that OTT platforms and content providers are a faster-growing customer segment for the dark fiber provider than traditional carriers. Various companies, including content providers, tower providers, social networks and subsea operators are … Continue reading
What an OTT Future Means for Brands 15 May 2015
If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs … Continue reading
TiVo Wants to Totally Change TV — Again 15 May 2015
TiVo has plans to imitate Aereo, the live-TV streaming service whose business model was ruled illegal by the Supreme Court. TiVo CEO Tom Rogers said that his company, mostly known for its DVRs, is planning to launch a service that is “kind … Continue reading
Cable Execs Refuse To Offer Better TV Bundle Options Because Consumers Already Enjoy All The ‘Value’ They Can Handle 15 May 2015
Consumers have been clamouring for better cable TV pricing and more flexible channel options for the better part of the last decade, and for most of that time the broadcast and cable industry has been wilfully — almost gleefully — … Continue reading
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