Online killed the TV star 15 May 2015

Marlburians are churning through data watching videos and television shows online. Latest national figures from Spark show average monthly data use per household had grown 29 per cent, from 42.5 gigabytes in February to 55Gb in April. The surge in usage … Continue reading

Why Young Hollywood said no to cable, and yes to OTT 14 May 2015

Last year, Young Hollywood CEO R.J. Williams was six months into negotiations with a major media conglomerate on a deal that would give his celebrity-obsessed, millenial-targeted digital brand its own 24/7 linear TV cable channel. Tech meetings were held and … Continue reading

Streaming Media East ’15: The Power of the Niche 14 May 2015

Over-the-top (OTT) content providers are finding out what many subscription-based content providers already knew: There is money to be made by serving people who are passionate about a particular niche. This was evident during the “How OTT is Disrupting the … Continue reading

Net Neutrality: Appeals Court Asked to Halt FCC’s Move to Reclassify Internet 14 May 2015

Cable and telecom trade associations asked the D.C. Circuit Court of Appeals to stay the FCC’s move to reclassify the Internet as a Title II telecommunications service, a regulatory maneuver to give the agency authority to impose robust net neutrality … Continue reading

Cannes 2015 Overview: Big Deals Beckon As Lush Market Embraces TV Stalkers, Hungry Buyers 14 May 2015

Anticipating swelling ranks of distributors that now include TV interlopers and video on demand technology icons Netflix and Amazon, sellers arrived at the 68th Cannes Film Festival armed with promising fare in the form of finished films, sizzle reels and scripts with star … Continue reading

Top 5 TV Audience and Research Myths and Misconceptions 13 May 2015

1. Pre-season buzz matters for new series. There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful. Despite the fact that much of its audience is older, the traditional press has … Continue reading

Apple TV & Other OTT Set-Top Boxes Doing Better Than Expected 13 May 2015

The Apple TV and similar set-top boxes (STBs) like the Roku and Chromecast are doing much better than had been expected in the past. The reason has to do with the content strategies used. All this relates to the choices … Continue reading

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