Piksel, Strategy Analytics launch consumer insights service 10 April 2015
Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences. “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want,” said Arleen Macaraeg-Denque, … Continue reading
BBC plans to turn ‘internet first’ with Poldark and other hit shows to fight Netflix and Amazon for younger viewers 10 April 2015
BBC programmes are set to move online as part of a new ‘internet first’ strategy designed to compete with video on demand services such as Netflix and Amazon. Corporation bosses fear they could be losing younger viewers who are used to … Continue reading
OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG 10 April 2015
According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV … Continue reading
OTT streaming video subscribers to pass 100 million in 2015 10 April 2015
The number of subscribers to ‘over-the-top‘ video on demand services is expected to pass 100 million worldwide this year, according to forecasts from Ovum. The growing number of direct-to-consumer services, such as the recently launched HBO Now and Sling TV as … Continue reading
Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service 10 April 2015
Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video on demand service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show … Continue reading
With Upbeat VoD Earnings, Entertainment Industry Looks To Rein In Piracy 09 April 2015
There’s a pretty high ceiling for the losses everybody has incurred in the past due to content piracy. Assuming that piracy both increases supply and reduces demand, it eventually and unambiguously hurts producer revenue. Two primary sources of the … Continue reading
Big data’s pivotal role in the future of television 09 April 2015
As more and more consumers grow increasingly discontent with rising cable costs and channel packages that don’t align to their view preferences, cable companies are seemingly attempting to resolve the issue by doubling down on the very same legacy business … Continue reading
Video On Demand Market: Global Industry Analysis and Opportunity Assessment 2014 – 2020 09 April 2015
According to finding of the report published by Future Market Insights, the global VoD market was valued at US$ 207,125.4 Mn in 2013 and is anticipated to reach US$ 357,273.9 Mn by 2020, registering a single digit CAGR of 8.1% … Continue reading
Sport could be “commercial suicide” for OTTs, Ed Barton of Ovum 09 April 2015
A report published yesterday predicts that we could see OTT platforms bidding for “major” sports rights by 2022. In the following exclusive guest post, Ovum analyst and TV Connect chair Ed Barton begs to differ. The first era of OTT visual … Continue reading
Netflix Now Decides What TV Is Good For You: Here’s How It Rates 09 April 2015
Online Video on Demand service Netflix is now making recommendations to its subscribers, but it’s not about which television program, movie or content series to watch. It’s actually slapping its approval on TV sets, smart televisions to be specific, that … Continue reading
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