Muvi Market Surveys, Studies, Research & Polls

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US VOD subscribers usage patterns – TDG Research 30 June 2017

According to TDG research, two thirds of adults in the US watch Subscription video-on-demand (SVOD) services, however, their usage patterns vary greatly. pay-TV substituters that form a small number, spend 68% of their TV time watching SVOD which equates to about 25 hours a week. Further, the research suggests that Substituters spend far more time …

Virtual Service Providers providing OTT content changing the US video landscape 29 June 2017

According to market research firm Kagan, streamed bundles, online subscription services, self-aggregation and over-the-air delivery play extremely prominent roles in the US video landscape. Some stats from the research firm on the US video industry: Traditional multichannel subscriptions in the US are to fall to 82.3 million by 2021, a decline of 10.8 million in …

Youtube hits 1.5 billion people each month 28 June 2017

YouTube has a record 1.5 billion logged in viewers every single month. That is roughly equal to one in every five people around the world. On an average, viewers spend over an hour a day watching YouTube only on mobile devices. YouTube CEO “Susan Wojcicki” noted that YouTube aims to make Virtual Reality (VR) more …

One third of all EU TV, VOD services are focused on foreign markets 28 June 2017

According to a research from the European Audiovisual Observatory, an increasing number of audiovisual media services from the European Union are looking to expand to foreign markets. The aim of this report is to focus on providing an overview of the European audiovisual media landscape that seeks to map linear and on-demand services and their …

Streaming TV apps and skinny bundles – latest data 27 June 2017

According to comScore an increasing number of households that are outside of the U.S are streaming TV and entertainment content on an average of 49 hours each month. Half of Americans have resorted to cord-cutting and many are including OTT apps such as Netflix, Hulu or YouTube with traditional cable TV. About 54% of all …

Online VOD services watched by approximately 30% Germans 27 June 2017

According to a survey by digital association Bitkom, 3 out of 10 Germans that are 14 or older (29%) watch films and series on platforms like Amazon Prime Video, Apple iTunes, Google Play, Netflix, Maxdome or Sky Online. That’s a rise of 25% from a year ago. Short form videos on social media platforms like …

OTT revenues in Sub-Saharan Africa expected to reach US$640MN by 2022 27 June 2017

According to Digital TV Research, In Sub-Saharan Africa, over-the-top (OTT) movies and TV content revenues are expected to hit US$640 million by 2022 Over-the-top (OTT) movies and TV content revenues will reach US$640 million in Sub-Saharan Africa by 2022. South Africa will account for 40% of revenues whereas Nigeria will account for 21% The driving …

Consumer behavior being affected by VOD 26 June 2017

Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences. Some stats from the latest Establishment Survey point out that total TV viewing for all adults is at 89.7%. Viewing …

Role of Mobile Phones in the Future of TV 23 June 2017

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and newer innovations like AR/VR are responsible for this transformation. It is estimated that a convergence …

Cord cutting increasingly a trend – IBB Consulting survey 23 June 2017

People are increasingly watching random videos on a 6-month-old baby swimming, pets doing funny things, how to style your hair videos. This kind of viewing has changed the way content is consumed significantly. That era when people were bound to the set-in-stone schedules of major television networks is passé since it is being replaced by …

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