US VOD subscribers usage patterns – TDG Research 30 June 2017
According to TDG research, two thirds of adults in the US watch Subscription video-on-demand (SVOD) services, however, their usage patterns vary greatly. pay-TV substituters that form a small number, spend 68% of their TV time watching SVOD which equates to … Continue reading
Virtual Service Providers providing OTT content changing the US video landscape 29 June 2017
According to market research firm Kagan, streamed bundles, online subscription services, self-aggregation and over-the-air delivery play extremely prominent roles in the US video landscape. Some stats from the research firm on the US video industry: Traditional multichannel subscriptions in the … Continue reading
Youtube hits 1.5 billion people each month 28 June 2017
YouTube has a record 1.5 billion logged in viewers every single month. That is roughly equal to one in every five people around the world. On an average, viewers spend over an hour a day watching YouTube only on mobile … Continue reading
One third of all EU TV, VOD services are focused on foreign markets 28 June 2017
According to a research from the European Audiovisual Observatory, an increasing number of audiovisual media services from the European Union are looking to expand to foreign markets. The aim of this report is to focus on providing an overview of … Continue reading
Streaming TV apps and skinny bundles – latest data 27 June 2017
According to comScore an increasing number of households that are outside of the U.S are streaming TV and entertainment content on an average of 49 hours each month. Half of Americans have resorted to cord-cutting and many are including OTT … Continue reading
Online VOD services watched by approximately 30% Germans 27 June 2017
According to a survey by digital association Bitkom, 3 out of 10 Germans that are 14 or older (29%) watch films and series on platforms like Amazon Prime Video, Apple iTunes, Google Play, Netflix, Maxdome or Sky Online. That’s a … Continue reading
OTT revenues in Sub-Saharan Africa expected to reach US$640MN by 2022 27 June 2017
According to Digital TV Research, In Sub-Saharan Africa, over-the-top (OTT) movies and TV content revenues are expected to hit US$640 million by 2022 Over-the-top (OTT) movies and TV content revenues will reach US$640 million in Sub-Saharan Africa by 2022. South … Continue reading
Consumer behavior being affected by VOD 26 June 2017
Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences. Some stats from the latest … Continue reading
Role of Mobile Phones in the Future of TV 23 June 2017
The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and … Continue reading
Cord cutting increasingly a trend – IBB Consulting survey 23 June 2017
People are increasingly watching random videos on a 6-month-old baby swimming, pets doing funny things, how to style your hair videos. This kind of viewing has changed the way content is consumed significantly. That era when people were bound to … Continue reading
