Over The Top (OTT)

Netflix to take measures to compete with Amazon in India 15 May 2017

Netflix which has currently fallen behind Amazon’s Prime Video service and local players in India, is making efforts to climb up the ladder in India’s booming video-on-demand market. With an estimated 9.5 million Prime Video subscribers since its launch in … Continue reading

Pirated MP3 Files used by Spotify during early stages 15 May 2017

Famous music streaming portal Spotify, that made an entry into the music scenario claiming to be an answer to music piracy might have been launched with a number of pirated MP3s which include some that were exclusively available on the … Continue reading

comScore plans to measure OTT viewing 15 May 2017

comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across … Continue reading

Distribution for Youtube TV, Hulu, other OTT Services to be done by CBS and Affiliates 11 May 2017

CBS is expanding distribution of its network programming content on OTT services like YouTube, Hulu and CBS All Access. Access to new and emerging digital distribution platforms enables viewers to access their favorite local programs as well as hit CBS … Continue reading

Times Warner moves towards Video On- Demand , Jeff Bewkes- CEO 10 May 2017

Growth in internet and broadband penetration and the ease of availability of various OTT and VOD services, have given a typical viewer more option today than ever before. According to Bewkes, the classic film streaming service FilmStruck that launched last … Continue reading

Time Warner’s perspective on Premium Video on-demand 10 May 2017

There has been rising speculation that Time Warner’s (TWX) Warner Bros and other large movie studios are planning for releasing movies for home viewing in as less a duration as 45 days after their release in theatres. A Wall Street … Continue reading

Netflix speed index sees ups and downs in April 10 May 2017

The latest monthly update for the Netflix ISP Speed Index that releases data on which ISPs provide the best prime time streaming service for the Video -on- demand (SVOD) package has shown tremendous improvements around the globe. For instance 7 … Continue reading

Time Inc in collaboration with People, Entertainment Weekly and Xumo makes major OTT announcements 09 May 2017

Time Inc announced some major investments in video and OTT during their NewFront presentation held in NYC on May 5, 2017. This was part of it’s pitching efforts to advertisers. One of the highlights at the event was “People/Entertainment Weekly … Continue reading

Apple TV to include Amazon Prime Video app 09 May 2017

Amazon’s streaming service may be available on Apple TV this summer. Currently users access Prime Video on Apple TV through AirPlay on another iOS device that has the app installed like an iPhone or iPad. Amazon and Apple have a … Continue reading

About 1/3rd of free OTT trials lead to a paid subscription 09 May 2017

About 37% of OTT free trials result in conversion to a paid subscription , according to new connected entertainment research by Parks Associates. According to the research firm, more than 1/4th of households in U.S with broadband connectivity that signed … Continue reading