OTT Viewing trends – TiVo Report 19 June 2017
Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of … Continue reading
Linear TV, digital video ad models come closer as premium video unification advances 19 June 2017
According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but … Continue reading
Sony to launch SVOD service, Crackle in Uruguay 19 June 2017
Sony Pictures Television Networks is partnering with TCC to introduce subscription video-on-demand (SVOD) service Crackle in Uruguay. Another territory has been added for Sony for its launch of Crackle, with this move, in addition to it’s recent launches in Argentina … Continue reading
OTT subscribers willing to pay more to continue with their preferred streaming service 19 June 2017
As per IBB Consulting, 61% subscription video-on-demand (SVOD) subscribers will spend $2 or more to continue with their favorite streaming service and 81% would like to spend to subscribe to a new service that they found interesting. Over half of … Continue reading
“IROKO +” SVOD platform launched in Cameroon 16 June 2017
IROKO + which is part of Canal+ is collaborating with Orange to introduce an internet package in Cameroon priced at US$ 0.35 (200 FCFA) wherein customers get 24 hours access to IROKO + catalog along with a 300MB data plan. … Continue reading
Online video subscribers on the rise in China 16 June 2017
China is witnessing an exponential growth in digital video. Its subscription video-on-demand (SVOD) segment is attracting larger audiences compared to live streaming video which has also been growing rapidly. The number of SVOD subscribers in China will reach 144.0 million … Continue reading
US gains market leadership in TVOD and SVOD film industries in the EU 16 June 2017
The United States is leading in video-on-demand films in the European Union according to a report from the European Audiovisual Observatory. 68 transactional VOD services in the EU were considered for the study namely Apple’s iTunes, Microsoft’s Movies, Wuaki.tv, Chili … Continue reading
Free access OTT launched in Chile 16 June 2017
A free access OTT platform named OndaMedia, has been introduced by Chilean National Council of Culture and Arts (CNCA). The catalog focuses on national audio and video content. 40 films, 41 documentaries, 20 short films and 394 cultural content clips … Continue reading
Three-fourth of mobile traffic to be attributed to video by 2022 15 June 2017
With about a million broadband subscribers being added each day until 2022, video will be the major contributor to this increase in the subscriber base, representing 75% of all mobile data traffic by then, according to a recent report. As per … Continue reading
Irrespective of screen size, long-form video more popular than short-form video 15 June 2017
According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from … Continue reading
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