Gen Y do 5 other activities while watching TV 30 March 2016
Binge watching around 5 episodes at a time is the trend for around 70% people in USA according to Deloitte. According to a major consulting firm, video streaming and binge watching have trumped over linear TV in some demographics. The … Continue reading
Google to enter live streaming with YouTube Connect 29 March 2016
There are reports that Google is building a new live streaming app called YouTube Connect. Right now, live streaming is available on YouTube, only to users who have a credible verified channel. This is available via an app called Creator … Continue reading
Indian video on demand services set to zoom ahead 29 March 2016
Indian VOD is heating up. The region is becoming one of the largest smartphone markets in the world. Cisco predicts that the region could have around 650 million smartphones by 2019, while there were only 16 million TV households in … Continue reading
Periscope gets 110 years of live video watched in a day 29 March 2016
Periscope is on a roll. The biggest player in mobile live streaming has recently turned a year old. Owned by Twitter, the company revealed that it has had 200 million broadcasts made on its network. It gets a daily view … Continue reading
Deloitte report says 4G will help OTT grow in India 28 March 2016
4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience … Continue reading
Retailers reap the benefits of live streaming 28 March 2016
Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played … Continue reading
Netflix and Amazon ramp up investment in original shows 23 March 2016
Netflix and Amazon were nominated for a total of 46 Emmys together this year. As original content producers, they are a big challenge for traditional broadcasters. Amazon has recently invested 250 million USD on a 3 season TV video streaming … Continue reading
Rise of no-TV households 23 March 2016
Around 25% of UK households subscribe to a video-on-demand service like Netflix. Around 1.3 million homes in the UK have no traditional TV, a number that increased from 90k in 2010. According to the report, “One theory is that non-TV … Continue reading
58% will cut the cord by 2025 23 March 2016
It is estimated that more than half of US households will be cutting the cord by 2025. The demand for multiscreen, OTT services across multiple platforms is only going to increase. According to a report by PwC, 58% of … Continue reading
eLearning – Changing fortunes across the world 22 March 2016
Meet Jessi– Jessi’s a small time guitar player based in a village in Croatia and works alternate nights at the local bar. To supplement his income, he goes around playing in neighborhood villages as and when gigs come up. Jessi, … Continue reading
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