TV and video streaming in UK and Australia 04 April 2016
According to Thinkbox, IPTV players like Netflix and Amazon now hold 4% of the total video consumption market in the UK. This has increased from 2.3% in 2014. 3 hours 51 minutes is the average time consumed on TV in … Continue reading
Twitter’s video streaming in-feed ads great for brands 04 April 2016
In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped … Continue reading
Comcast to make Stream TV available on other networks 01 April 2016
Comcast is eyeing a standalone option for its IPTV platform – Stream TV. Stream TV is offered at 15 USD a month as a skinny TV bundle made for mobile devices particularly. Now reports say that Comcast is going to … Continue reading
Pay TV and video on demand services co-exist in Australia 01 April 2016
Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a … Continue reading
LeEco investing in CDN for video on demand service in India 01 April 2016
IOT company LeEco, which entered the Indian market with smartphones earlier this year, has announced that it will be investing over $10 million to start an in-house Content Delivery Networks (CDN) in India. It will be launched in 10 cities, … Continue reading
Fullscreen – the popular YouTube network is now on VOD 31 March 2016
Fullscreen – a video on demand service claimed to be for the ‘social-first generation’ is being launched soon. Fullscreen is an already popular YouTube network which is jointly owned by AT&T and Chernin Group. The popularity of the network makes … Continue reading
Smart STBs growing in demand 31 March 2016
Increase in demand for interactive TV in many developed regions is fueling the need for smarter set top boxes having mobile connectivity, HEVC codec support, 4K resolution and many others. Hence there is pressure on equipment manufacturers to satisfy the … Continue reading
77% use VOD for the convenience of watching on their own time 31 March 2016
According to the President of Nielsen Product Leadership, Megan Clarken “…the growth of video-on-demand programming services…opportunities for all players in the media ecosystem…content will always be king…consumers will demand greater control and customization of the viewing experience…” The study by … Continue reading
Can cord-cutting and traditional TV co-exist? 30 March 2016
Cord cutting is a buzz word today. With numerous reports of varied region showing mixed results about it, the question arises – is cord cutting real? Short answer – Yes, but read on. Cord-cutting was seen as a phantom by … Continue reading
OTT in Europe fast catching up to North American numbers 30 March 2016
OTT is growing in the European continent. Around 55% of UK broadband households use an OTT video streaming service. In France, the same is 51%. But only 30% in UK and 17% in France pay for a subscription video on … Continue reading
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