Verizon invests $100 million in video streaming channel AwesomenessTV 08 April 2016
Verizon has invested more than $100 million for a 24.5% stake in online video channel AwesomenessTV. This is a move by mainstream company to find business in a non-mainstream traditional video streaming shows. The audience here would the young mobile-first … Continue reading
OTT moves ahead, PayTV almost not moving 08 April 2016
According to a research from The Battle for the North Amercian Couch Potato report by Company & Markets and Convergence, OTT revenues in US are expected to grow by 31% to $6.7B. While traditional cable, satellite and other payTV saw … Continue reading
Online video advertising faces problem of transparency 07 April 2016
Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading
Facebook pumps up live streaming 07 April 2016
Facebook is actively adding features to Facebook Live to make it competitive with industry leader, Periscope. Live video, after a dull start, has become a rage today, with Snapchat and Meerkat adding to the competition. Facebook is pushing publishers to … Continue reading
Regulators Want Cellular Operators to End Free Data and Video Streaming Benefits 06 April 2016
The internet has become a huge part of life and the economy of the nation. Some cellular companies along with brands and content providers subsidize data charges for increasing content consumption. Around 75% of operators in US offer incentives to … Continue reading
Single & independent most likely to have SVOD 06 April 2016
According to the recent research by Nielsen, SVOD is most used by single independents (78%) and the numbers are lowest for people starting a family. Around 66% between the ages of 18-24 use SVOD services. Single millennials living alone aged … Continue reading
Brands use Live streaming to connect with targeted audience 05 April 2016
Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. … Continue reading
Sony launches its 4K video streaming service 05 April 2016
4K HDR video streaming named Ultra has been launched by Sony. The service will currently be available exclusively for its own 4K Ultra HD TVs. Content will be available from Sony Pictures. Apart from 4K resolution, high dynamic range … Continue reading
Xiaomi brings $25 million funding to Hungama 05 April 2016
The Chinese tech company Xiaomi makes its first investment in an Indian company; $25 million in Hungama Digital Media Entertainment. Hungama sees more than 65 million users for its music, video and movie content in a month. Local content will … Continue reading
PR professionals cash in on live streaming 04 April 2016
PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are … Continue reading
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