Facebook introduces live streaming to the world 19 February 2016
After a limited short run that allowed only selected celebs & US users, Facebook’s live video streaming feature is expanding to countries outside the US. This feature allows users to broadcast video through the facebook app on real time. This … Continue reading
Monetizing from live streaming 19 February 2016
A video on Streamingmedia.com shows how it is possible to monetize live streaming events. The discussion held by experts of the industry explain which approaches are to be taken for advertising, subscriptions, branding, transactions, etc. It focuses on everything related … Continue reading
Video streaming delays not good for brand image 19 February 2016
Mobile video is increasing dominance. Ericsson released a report just before the Mobile World Congress, where they evaluated the impact of network performance on content providers and mobile network operators. In the survey, Ericsson used neuroscience parameters like pulse rates … Continue reading
Most US internet users find Pay TV expensive 19 February 2016
According to a poll by TVfreedom and The Harris Poll, 61% were of the opinion (strongly agreed) that Pay TV services are overpriced. Around 25% ‘somewhat agreed’ that pay TV is expensive. Most users were of the opinion that they … Continue reading
Why Video Streaming Platform providers are producing their own Shows & Movies? 18 February 2016
It is no secret that video streaming services like Netflix and Hulu are giving a tough competition to Pay-TV operators. YouTube and Apple too have entered into the exclusive video content market. YouTube Red which is available for 9.99 USD … Continue reading
Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
OTT can still learn from PayTV 18 February 2016
While there’s a lot of news about the growth of OTT and the fall of Pay TV. But there is still a lot that OTT can learn from the traditional PayTV. According to a study by Digitalsmiths, it is seen … Continue reading
10% of US homes will have OTT by 2019 18 February 2016
According to a study by SNL Kagan, it is predicted that 10.3% of US homes will have over-the-top (OTT) services. Number wise, there will be a jump to 12.9 million in 2019, up from the current 10.5 million. The research … Continue reading
OTT norms for 2016 17 February 2016
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
Live Streaming record at Grammys 17 February 2016
The 58th Annual Grammy Awards was live streamed online by CBS. Though there were a few technical glitches, CBS claims to have record highs. Live streaming numbers increased by 247% and the number of unique users increased by 192%. CBS … Continue reading
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