The Power Of Addressable Local TV 22 January 2016
he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading
Ovum Lists Top Streaming Trends From CES 22 January 2016
Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion … Continue reading
Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016
Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading
Cord Cutters Drive HBO Streaming Services In Spain 21 January 2016
The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service … Continue reading
25% Of Consumers Are Watching Paid-OTT Services 21 January 2016
Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times … Continue reading
Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016
The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak … Continue reading
Netflix Ends 2015 With 2,728,000 Australians Subscribers 20 January 2016
After launching in March, Netflix expanded fast: its reach expanded by an average 30% per month from April to September. Throughout this period of rapid growth, Roy Morgan released each new month-by-month result to chart the Subscription VOD service’s dramatic … Continue reading
Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016
NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading
Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016
Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading
What Will Drive VOD In India In 2016? 20 January 2016
The market today for Video On Demand is huge and always expanding. In fact, the boost to the potential for online content viewing comes from factors such as widespread Smartphone penetration, launch of better connectivity options and demand for variety … Continue reading
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