UK Is Leading The Shift To Programmatic Advertising 30 December 2015
Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and … Continue reading
OS To Monitor TV Set Top Box Unveiled By Chinese Watchdog 29 December 2015
China’s top media watchdog unveiled an operating system for TV set-top boxes on Saturday in Changsha, capital of Central China’s Hunan Province, marking the government’s efforts to strengthen content management. The State Administration of Press, Publication, Radio, Film and Television … Continue reading
Cable Readies For Pick-and-Pay, Broadcaster Worry 29 December 2015
Beginning March 1, 2016, all Canadian TV providers will have to offer a basic package of channels for no more than $25 a month and give consumers the option of ordering individual channels a la carte or in small bundles. By … Continue reading
Off Broadway Live Streaming Set To Test The Perks Of The Digital Stage 29 December 2015
Tonight the Off Broadway musical “Daddy Long Legs” will become the first show, on or Off Broadway, to live stream a full performance, free of charge on any computer or mobile device. In doing so, it’ll reap all the benefits … Continue reading
FreeCast’s OTT Viewership Insights Report Is Out And It’s Revealing 24 December 2015
Having spent much of the year providing this data only to a limited number of content partners, FreeCast has decided to reveal some key statistics to end 2015. Continue reading
Pay-TV Subs More Like To Add SVOD Than Cord Nevers 24 December 2015
With 55% of consumers not yet indicating near-term spending on new video streaming services, it’s expeceted there to be a continued growing opportunity for ad-supported video offerings, in addition to the opportunity for paid services. Continue reading
Digitalsmiths Survey Encourages Millennials TV And Skinny Bundles 24 December 2015
According to the report, the majority of respondents were pay TV subscribers however, as more and more people cut the cord, Digitalsmiths sought to understand the audience that forgoes any pay TV service. Continue reading
81% US Households Access Internet From Home Broadband Now 23 December 2015
Dovetailing with a trend to online video streaming services, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005. According to consumer research from Leichtman Research Group (LRG), 13% of households get … Continue reading
TV Viewing Is Reaching Back To Where It All Began : Living Room 23 December 2015
The idea behind TV Everywhere, a five-year-old initiative by broadcasters, cable networks, and cable providers, was to let subscribers watch shows anywhere–on their phones, tablets, or computers. But increasingly, people who use TV Everywhere are opting to watch shows and … Continue reading
4K Penetration In US About To Hit 35% In 2019 23 December 2015
U.S. household penetration of Ultra HD 4K TVs will jump to 34 percent in 2019, providing significant opportunities for retailers, IHS forecasts. The U.S. penetration rate will exceed the penetration rates of all other major countries in 2019, the company … Continue reading
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