NewFronts 2015: Nearly Half of Internet Video Ads on Non-YouTube Sites Aren’t Seen 11 May 2015
There are plenty of video ads being sold and served up on the Web and mobile devices — but close to half of all video ads that don’t run on YouTube are never seen by a user, according to a Google … Continue reading
Streaming apps threaten a TV bastion: Live sports 11 May 2015
Since the advent of the VCR and then YouTube, the media industry’s No. 1 enemy has been piracy. But while Hollywood and the TV networks have fought one technology after another, one type of entertainment has been safe from illegal … Continue reading
Most OTA cord cutters come from satellite, finds TiVo 11 May 2015
TiVo has released the findings of an in-depth survey of Over The Air (OTA) TV consumers revealing that a materially higher percentage of cord cutters are coming from former satellite TV service subscribers. “The data we’ve collected shows a clear … Continue reading
aioTV Patent Targets Mixing of TV with OTT 11 May 2015
aioTV, a Denver-based maker of video streaming software and HDMI “pass-through” boxes, said it has scored a patent for metadata normalization and video playback, elements that can help MVPDs and other providers offer a blend of linear, on-demand and OTT … Continue reading
Using Analytics To Predict The Future Of TV Content And Distribution 11 May 2015
There are three major sets of events that happened recently, which together help predict the future of TV content and distribution: A move towards à la carte: The attempt of distributors to shake up the price and structure of the … Continue reading
Wheeler Wants Pay-TV Status for OTT 11 May 2015
In a move aimed at promoting more video competition, FCC Chairman Tom Wheeler wants to broaden the US regulatory definition of a pay-TV provider to cover many OTT video services providers. Wheeler made his preferences clear in his keynote address … Continue reading
Soccer Pirates Shift to TV From Computers as Set-Top Boxes Surge 08 May 2015
“There’s a lot of old-style detective work,” said McGowan, director of operations for Glasgow ID Inquiries, which does investigations for the English Premier League. “Walking around, going into pubs to see what they’re showing, paying attention.” Sales of the OTT … Continue reading
Programmatic Ad Technology Proliferates 08 May 2015
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data … Continue reading
The state of the ‘small screen’ 08 May 2015
It could be argued that young people have begun to spend too much time immersed in the small screens of their smartphones, tablets and computers. But a shift in the content of the “small screen” has changed enough to apply … Continue reading
What’s next for TV? INTX looks to the future of the industry 08 May 2015
The National Cable and Telecommunications Association, which hosts the show, renamed it to INTX from The Cable Show this year, citing a shift in focus to the digital media and entertainment economy. The show continues through Thursday at McCormick Place. … Continue reading
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