In Defense of TV – It’s Actually ‘VT’ 06 May 2015
With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed … Continue reading
27% of US broadband households own streaming media device 06 May 2015
Parks Associates announced new research today showing 27% of US broadband households now own a streaming media device with video on demand technology and nearly 90% of these households have these devices connected to the Internet. The firm’s Q1 2015 consumer survey reveals … Continue reading
4-day-old cable VOD ads are more effective than standard TV commercials, finds Canoe 06 May 2015
Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable video on demand service that were viewed four to seven days … Continue reading
Pay-TV Can Play With OTT, finds Amdocs 06 May 2015
Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue. In a global survey of thousands of pay-TV customers, Amdocs … Continue reading
Here’s why Apple sees a huge opportunity for Apple TV 06 May 2015
Apple TV hasn’t generated a whole lot of buzz lately, but it’s still a big part of Apple’s overall strategy. In fact, Apple plans to unveil a new version of its Apple TV for multicast video on demand services, including … Continue reading
Cable TV industry goes from high to low in a year 06 May 2015
It hasn’t been a good year for television. That seems clear from this year’s annual convention of the nation’s pay-TV industry here. The lofty expectations from last year’s gathering of the National Cable & Telecommunications Assn. have given way to this year’s … Continue reading
IPTV subscribers increase nearly sevenfold in 6 years 05 May 2015
The number of IPTV platform subscribers rose by nearly seven times as of the end of last year since the system’s launch in 2008, the Korea Communications Commission said Sunday. The number jumped to 10.83 million as of the end of … Continue reading
Australia’s broadcasting – Pay TV, IPTV, Mobile TV outlined in new market research report 05 May 2015
Tablets and other smart devices clear winners in a fragmenting entertainment market. The broadcasting markets-FTA TV, STV, IPTV, Digital TV and Mobile TV have seen a number of changes over the last couple of years. Changes have included digitalisation of … Continue reading
Broadcast Asia 2015 : The Future Of TV 05 May 2015
When HBO announced its plans for HBO Now, a standalone video streaming service that does not require subscribers to sign up for a cable TV service, it raised a few eyebrows among industry watchers. After all, the US cable programming giant, … Continue reading
Don’t mirror Netflix, Hollywood expert tells local rivals 05 May 2015
Australia’s three local video on demand services need to be careful not to mirror Netflix’s successful business model if they are to survive in an increasingly crowded market, a Hollywood media adviser says. Seth Shapiro, an interactive media governor for the Emmy … Continue reading
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