We all are aware of the fact that the Recommendation Engine has taken the world by storm. As customers, we are sometimes not even familiar with the recommendations/suggestions we get while using some website or mobile application. We cannot … Continue reading
We are all aware of the fact that almost all the industries today are now data-driven. The Audio streaming industry, which more often than not is considered to be soul-driven, also uses recommendation engines to provide utmost pleasure to … Continue reading
There are many people who start a business, but only those are called successful entrepreneurs who are able to expand their businesses. In the digital world, everyone knows that growing their business also means scaling your recommendation engine. There … Continue reading
The recommendation engine has become quite popular across diverse industries in the recent years. Starting from OTT (Over the Top) platforms to e-commmerce stores, the recommendation engine is gaining rapid traction. Whether you have just started your OTT platform … Continue reading
A recommendation system or recommendation engine uses different algorithms to filter various data related to the user preferences, products, and others, and recommends the most relevant products and services to the users. Nowadays, almost all the leading online businesses … Continue reading
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
The recommendation engine has become widely popular in the recent years owing to its unlimited benefits across diverse B2B SaaS businesses. A recommendation engine with predictive analysis can predict which type of products or services customers will be interested … Continue reading
Subscription churn is the rate at which a subscription company loses its subscribers. Starting from small to the leading OTT platforms, subscription churn happens to almost all digital service providers- more or less! A recent statistics says that the … Continue reading
Have you ever wondered, why the binge-worthy series of Netflix or Prime Video shows on the top of your app homepage on Fridays or even Saturdays, but rarely on weekdays? Or how the bag you have been checking out online … Continue reading
2018 packed itself up with some fascinating moves. Steered by original content, the OTT industry witnessed some cool rivalry among video streaming platforms, not-so-cool business acquisitions by bigger players, promising growth in subscription numbers and the emergence of regional … Continue reading