Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021

  The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading →

Everything you Need to Know about Live Streaming Latency 31 March 2021

Vloggers face this problem all the time- you are looking at the camera and talking about anything, but while watching the computer screen you are startled to discover yourself from about 10-15 seconds ago! Well, this is called latency. In … Continue reading →

35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021

  The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT … Continue reading →

17% rise in the creation of original content for OTT platforms in 2021 31 March 2021

  2019 spent Rs 1400 crore to create original content for India’s online streaming users but in 2021, this expenditure has jumped to a 17% growth, Rs 1900 crore. The reason for this sudden spike is due to the long … Continue reading →

SVOD content streaming on social video platforms witnessed a 116% acceleration 31 March 2021

  As per a research, there was a 116% increase in the social viewing of SVOD platforms. In January there was a hike of 932 million minutes when compared to February 2020, 432 million minutes.  The rise in SVOD content … Continue reading →

SVOD subscribers to increase up to 1.25 billion by 2024 end 31 March 2021

  What Netflix started during the lockdown is now being followed by multiple OTT players such as Disney+, Hulu and the number is keen on increasing. Due to this sudden surge, SVOD subscriber count has grown simultaneously beating linear channel … Continue reading →

Scalability in Cloud Computing: Everything you Need to Know 30 March 2021

  From the inception of cloud computing, storing data has become a lot easier than it was in the past with its paraphernalia of investments, resources, management. The two biggest benefits of the cloud are: cost effectiveness and simplified scalability. … Continue reading →

Video Codecs in 2021 and Beyond with Jan Ozer 26 March 2021

How to Use Videos in Marketing Mix? 26 March 2021

Audio Streaming demand is soaring higher by the minute 26 March 2021

  A recent online survey revealed that audio streaming is in high demand and will continue to retain that position, thanks to the audio listeners who prefer audio streaming any day. The statistics revealed that 52.4% stream audios daily, 66.2% … Continue reading →