The ‘Netflix tax’: what your business needs to know 14 May 2015
One of the key inclusions in the Budget is the confirmation that GST rules are to be extended to apply to the importations of digital products and services. This so called “Netflix” tax is designed to ensure that non-resident suppliers … Continue reading
Top 5 TV Audience and Research Myths and Misconceptions 13 May 2015
1. Pre-season buzz matters for new series. There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful. Despite the fact that much of its audience is older, the traditional press has … Continue reading
Apple TV & Other OTT Set-Top Boxes Doing Better Than Expected 13 May 2015
The Apple TV and similar set-top boxes (STBs) like the Roku and Chromecast are doing much better than had been expected in the past. The reason has to do with the content strategies used. All this relates to the choices … Continue reading
Twitter hunts for dollars in the ‘democratization’ of OTT video 13 May 2015
To say that Twitter‘s addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But … Continue reading
OTT and the Challenge of Live-Linear Channels 13 May 2015
The growth of over-the-top (OTT) video delivery has been nothing short of spectacular. In the last 12 months alone, OTT has grown to $9–12 billion in global revenues, with $1.9 billion of those revenues coming from emerging markets, according to … Continue reading
INTX 2015 recap: Winners and losers 13 May 2015
The National Cable & Telecommunications Association tried to move beyond legacy cable systems last week at the “Internet TV Expo,” or INTX conference. However, early reads on the show suggest that overall attendance dropped compared to 2014, so the NCTA … Continue reading
Wireless, OTT video at heart of Verizon’s AOL buy 13 May 2015
Verizon Communications Inc. says it has agreed to buy Internet content pioneer AOL Inc. for approximately $4.4 billion. The deal will strengthen Verizon’s content play in LTE wireless video and over the top (OTT), as well as aide its Internet … Continue reading
5 Reasons To Adopt IPTV Today Over Traditional TV 12 May 2015
As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean … Continue reading
New research shows consumers in favour of OTT switch 12 May 2015
Research from Limelight Networks has revealed that 90% of consumers are open to cancelling satellite and pay-TV subscriptions in favour of over-the-top (OTT) services. The CDN specialist’s study shows that consumers are beginning to favor getting their content directly from … Continue reading
IPTV takes to the deep Australian seas 12 May 2015
The reach of IPTV services continues to transcend the traditional sectors of entertainment and media and is being adapted progressively into areas where big data video collation is integral to innovation. The Australian Institute of Marine Science (AIMS) has been … Continue reading
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