17% rise in the creation of original content for OTT platforms in 2021 31 March 2021
2019 spent Rs 1400 crore to create original content for India’s online streaming users but in 2021, this expenditure has jumped to a 17% growth, Rs 1900 crore. The reason for this sudden spike is due to the long … Continue reading
SVOD content streaming on social video platforms witnessed a 116% acceleration 31 March 2021
As per a research, there was a 116% increase in the social viewing of SVOD platforms. In January there was a hike of 932 million minutes when compared to February 2020, 432 million minutes. The rise in SVOD content … Continue reading
SVOD subscribers to increase up to 1.25 billion by 2024 end 31 March 2021
What Netflix started during the lockdown is now being followed by multiple OTT players such as Disney+, Hulu and the number is keen on increasing. Due to this sudden surge, SVOD subscriber count has grown simultaneously beating linear channel … Continue reading
Audio Streaming demand is soaring higher by the minute 26 March 2021
A recent online survey revealed that audio streaming is in high demand and will continue to retain that position, thanks to the audio listeners who prefer audio streaming any day. The statistics revealed that 52.4% stream audios daily, 66.2% … Continue reading
Video On Demand likely to grow by 2025 26 March 2021
As per an online research, the video on-demand streaming industry is expected to grow five years from now. On demand, video subscriptions are expected to jump from the current 1.1 billion to 1.6 billion by 2025. The subscription growth … Continue reading
Amazon launches ‘Fire Stick 4k, Fire Stick & Alexa Voice Remote’ to provide a convenient streaming experience 25 March 2021
Amazon is all set to refine the way a user accesses and views entertainment with the support of smart technology. The Fire Stick 4k is best suited for 4k TV owners as it offers an Ultra HD entertainment model along … Continue reading
Rise in commutes boosted audio streaming up to 30% more 25 March 2021
VOD ( Video on demand) content was the ultimate survival solution for the lockdown period. While the video content was on a rise to beat the lockdown blues, audio streaming skid downwards. Moving one year forward, the current scenario … Continue reading
Rakuten Viki brings in ‘TVOD’ to help users access latest content on fleet 24 March 2021
Popular Asian streaming platform Rakuten Viki has added TVOD to its list of monetization models. The agenda was to help users access the latest online content much quicker and on a budget. The TVOD feature will first cover the … Continue reading
Hungama Music and Dolby Laboratories strike a deal to strengthen music streaming 24 March 2021
Hungama Music and Dolby Laboratories have partnered together to provide a high-quality premium music experience with ‘Dolby Atmos’, a sound technology for Hungama users. The partnership aims to deliver a refined listening experience to music fans by blending unique … Continue reading
Audio streaming makes WFH more effective 23 March 2021
As per an online study, the audience that streams audio while working has grown up to 57% higher. While the pandemic has hit multiple brands to enforce the action of working from home, audio streaming on the other hand … Continue reading