92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016
According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery. The experience … Continue reading
Young Germans consume more VOD than Traditional TV 12 September 2016
According to a recent research by TNS Infratest, young population in Germany aged 14-19 and 20-29, consume more VOD services than traditional TV. The percentage of VOD service consumption among these age groups was at 41% and 34% respectively. YouTube and video … Continue reading
Twitter Focuses More on Live Video Streaming 12 September 2016
Taking the live streaming momentum, Twitter tries to make changes to its platform in order to focus more on the live video streaming services. The company has recently added a button to user profiles for users to get easy notifications for … Continue reading
Demand for Local OTT Drives Competition Among SVoD platforms in LATAM 12 September 2016
OTT video market is Latin America is highly diversified. Countries that have high adoption in Pay TV, fixed and mobile broadband, have the most robust OTT ecosystem. With Netflix’s arrivals in the region in 2011, many SVOD services have emerged, … Continue reading
Introducing Muvi Kart – A Hybrid Shopping Experience for Your Viewers! 09 September 2016
It’s 4th of May and Sheldon, Leonard, Raj & Howard have all gathered at Sheldon’s for their annual Star Wars Marathon, streaming on their favorite Video Streaming Platform! It’s an annual affair and being die hard fans of Star Wars, … Continue reading
Free on-demand service Netzkino launched for Apple TV 09 September 2016
The German VOD service Netzkino has recently launched on streaming box Apple TV platform. The service is ad- supported and is available to be consumed free for viewers, under Entertainment and Top-Apps (free) section on the Apple TV store. The service showcases … Continue reading
US Viewers Set Pace for Global SVOD 09 September 2016
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
iPlayer boosts 37% due to Summer Sports 09 September 2016
BBC, the video streaming platform has reported an increase of 37% in summer iPlayer compared to the same period in last year, thanks to the major sporting events this year. The broadcaster experienced an average of 16 million unique browsers a … Continue reading
Australians use more SVOD than Foxtel 08 September 2016
According to a recent Roy Morgan Research, half of Australians now use paid television options, be it some extra channels to their linear TV or online streaming on demand or using a Connected TV, subscription VOD platforms have just overtook Foxtel’s … Continue reading
Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
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