Roku introduces new OTT ad-marketplace in US 28 June 2018
In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise … Continue reading
iwonder debuts standalone SVOD service in Australia 28 June 2018
Singaporean streaming provider iwonder in partnership with the entertainment service provider, iflix is all set to launch its standalone SVOD service in Australia. The new platform will give viewers access to premium documentary and current affairs content, and will be … Continue reading
Targeted Advertising: Role of Video Ad Server and Video Ad Network 28 June 2018
Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites … Continue reading
BBC rolls out new Audio Streaming app 27 June 2018
Media giant, BBC has launched a new audio streaming app, BBC Sounds. BBC Sounds provides users access to live and on-demand radio, as well as music and podcasts content and also offers suggestions on new audio content. Dan Taylor-Watt, iPlayer … Continue reading
Online video streaming is on the rise 27 June 2018
According to reports, 61.1 percent of people stream online video, while 31.2 percent download it for offline viewing. Around 7.7 percent of people prefer to rent or download DVDs. Among the countries, video streaming is most popular in Germany (71.6 … Continue reading
SVOD gains popularity in Sub Saharan Africa 26 June 2018
According to research, SVOD revenue in Sub Saharan Africa is expected to reach a whopping US$775 million by 2023. However, the forecast is still considered low due to the lower subscription fee charged by a few OTT platforms. Among the … Continue reading
ProSieben and Discovery partner to build German TV streaming platform 26 June 2018
ProSiebenSat.1 Media has collaborated with Discovery Inc to build a German TV streaming platform. Aimed to challenge streaming giants such as Amazon Prime, Netflix and YouTube, the partnership will give viewers access to ProSieben’s Maxdome video-on-demand offering and Discovery’s Eurosport … Continue reading
The Indian Express announces audio streaming platform Indian Express Audio 25 June 2018
Print media pioneer The Indian Express has announced the launch of Indian express Audio, an audio streaming platform which is one of its kind to present its original content and proven expertise. The Express Group which is the largest news … Continue reading
Pandora and AT&T sign partnership deal for mobile music streaming service 25 June 2018
Telecom giant, AT&T has partnered with Pandora to provide a music streaming service as part of the wireless carrier’s premium mobile subscription. Under the deal, AT&T’s 142 million mobile subscribers will get access to Pandora Premium. With competition from Spotify … Continue reading
AT&T unveils new video streaming platform 22 June 2018
Telecom giant, AT&T is all set to launch second online video streaming service for its wireless customers. The newly unveiled WatchTV service offers viewers access to over 30 live TV channels from top cable networks. According to AT&T, the new … Continue reading
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